PRE-ASSESSMENT:CONCEPTS IN MARKETING, SALES, AND
CUSTOMER CONTACT (KQO1) (PKQO)
Attempt #1
Status: Passed
1. What uncontrollable marketing element provides user input as to how the company delivers upon its value
proposition?
YOUR CORRECT
ANSWER ANSWER
Quality control inspections
Product delivery schedule
Competitive elements
Consumer feedback
2. Which controllable element is included in the marketing mix?
YOUR CORRECT
ANSWER ANSWER
Legal
Product
Political
Environmental
3. Which concept refers to the number of product versions in a product line?
YOUR CORRECT
ANSWER ANSWER
Mix
Depth
Width
Brand
4. A marketer introduces a tutorial video featuring the company’s new cosmetic line.
Which set of elements from the marketing mix is the marketer using?
YOUR CORRECT
ANSWER ANSWER
13
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, Product and price
Promotion and place
Product and promotion
5. An online consignment store offers gently used designer fashions and sends weekly text alerts to customers
of new arrivals and popular items.
Which element of a marketing mix is represented by this store's text alerts?
YOUR CORRECT
ANSWER ANSWER
Place
Price
Product
Promotion
6. A manager is researching an element of the marketing environment that the company cannot control.
Which one of these elements is the manager considering?
YOUR CORRECT
ANSWER ANSWER
Place
Pricing
Promotion
Demographic
7. A manager is writing a marketing plan and reviewing the company’s microenvironment.
Which environmental factor is this manager considering?
YOUR CORRECT
ANSWER ANSWER
Competitive
Demographic
Political-legal
Socio-cultural
8. What is a controllable element of the marketing environment?
YOUR CORRECT
ANSWER ANSWER
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, Social
Cultural
Promotion
9. What is an example of a controllable element that inuences marketing decisions?
YOUR CORRECT
ANSWER ANSWER
Governmental regulations
Promotional campaigns
Technological advances
Social factors
10. Which action reects the use of ethical marketing?
YOUR CORRECT
ANSWER ANSWER
Posting revised customer reviews
Reselling returned products online
Supply chain transparency reporting
Labeling without instructions for use
11. A small town has two coffee shops. The shop owners agree to raise their prices for espresso drinks from $3 to
$6 per cup because they are the only two shops in the market.
Which illegal pricing tactic is being used?
YOUR CORRECT
ANSWER ANSWER
Price xing
Bait and switch
Predatory pricing
Price discrimination
12. A woman visits a baby store, planning to buy a crib for $100. The salesperson tells her that the $100 crib is no
longer available but a $250 crib can be purchased. The woman can see the $100 crib boxes on a shelf.
Which pricing tactic was the salesperson attempting to use?
YOUR CORRECT
ANSWER ANSWER
13
Accessibility Policy Accessibility Settings
WGU Chat
CUSTOMER CONTACT (KQO1) (PKQO)
Attempt #1
Status: Passed
1. What uncontrollable marketing element provides user input as to how the company delivers upon its value
proposition?
YOUR CORRECT
ANSWER ANSWER
Quality control inspections
Product delivery schedule
Competitive elements
Consumer feedback
2. Which controllable element is included in the marketing mix?
YOUR CORRECT
ANSWER ANSWER
Legal
Product
Political
Environmental
3. Which concept refers to the number of product versions in a product line?
YOUR CORRECT
ANSWER ANSWER
Mix
Depth
Width
Brand
4. A marketer introduces a tutorial video featuring the company’s new cosmetic line.
Which set of elements from the marketing mix is the marketer using?
YOUR CORRECT
ANSWER ANSWER
13
Accessibility Policy Accessibility Settings
WGU Chat
, Product and price
Promotion and place
Product and promotion
5. An online consignment store offers gently used designer fashions and sends weekly text alerts to customers
of new arrivals and popular items.
Which element of a marketing mix is represented by this store's text alerts?
YOUR CORRECT
ANSWER ANSWER
Place
Price
Product
Promotion
6. A manager is researching an element of the marketing environment that the company cannot control.
Which one of these elements is the manager considering?
YOUR CORRECT
ANSWER ANSWER
Place
Pricing
Promotion
Demographic
7. A manager is writing a marketing plan and reviewing the company’s microenvironment.
Which environmental factor is this manager considering?
YOUR CORRECT
ANSWER ANSWER
Competitive
Demographic
Political-legal
Socio-cultural
8. What is a controllable element of the marketing environment?
YOUR CORRECT
ANSWER ANSWER
13
Accessibility Policy Accessibility Settings
WGU Chat
, Social
Cultural
Promotion
9. What is an example of a controllable element that inuences marketing decisions?
YOUR CORRECT
ANSWER ANSWER
Governmental regulations
Promotional campaigns
Technological advances
Social factors
10. Which action reects the use of ethical marketing?
YOUR CORRECT
ANSWER ANSWER
Posting revised customer reviews
Reselling returned products online
Supply chain transparency reporting
Labeling without instructions for use
11. A small town has two coffee shops. The shop owners agree to raise their prices for espresso drinks from $3 to
$6 per cup because they are the only two shops in the market.
Which illegal pricing tactic is being used?
YOUR CORRECT
ANSWER ANSWER
Price xing
Bait and switch
Predatory pricing
Price discrimination
12. A woman visits a baby store, planning to buy a crib for $100. The salesperson tells her that the $100 crib is no
longer available but a $250 crib can be purchased. The woman can see the $100 crib boxes on a shelf.
Which pricing tactic was the salesperson attempting to use?
YOUR CORRECT
ANSWER ANSWER
13
Accessibility Policy Accessibility Settings
WGU Chat
