WGU D099 Sales Management OA Practice Exam (2026) – Complete -Question Study Guide with Correct Answers & Detailed Rationales for Objective Assessment Success

PRE-ASSESSMENT:CONCEPTS IN MARKETING, SALES, AND
CUSTOMER CONTACT (KQO1) (PKQO)
Attempt #3
Status: Passed

1. What uncontrollable marketing element provides user input as to how the company delivers upon its value
proposition?
YOUR CORRECT
ANSWER ANSWER


Quality control inspections


Product delivery schedule


Competitive elements


Consumer feedback


2. Which set of activities related to creating, communicating, delivering, and exchanging offerings has value for
others?
YOUR CORRECT
ANSWER ANSWER


Marketing


Sales


Distribution


Quality


3. Which controllable element is included in the marketing mix?
YOUR CORRECT
ANSWER ANSWER


Legal


Product


Political


Environmental


4. Which concept refers to the number of product versions in a product line?
YOUR CORRECT
ANSWER ANSWER




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, Depth


Width


Brand


5. What type of vertical marketing system is a franchise?
YOUR CORRECT
ANSWER ANSWER


Conict


Corporate


Contractual


Administered


6. A marketer introduces a tutorial video featuring the company’s new cosmetic line.

Which set of elements from the marketing mix is the marketer using?
YOUR CORRECT
ANSWER ANSWER


Price and place


Product and price


Promotion and place


Product and promotion


7. An online consignment store offers free gifts with purchases within the next 30 days using an attractive and
easy-to-use website.

Which part of the marketing mix is represented by the company’s website?
YOUR CORRECT
ANSWER ANSWER


Price


Product


Promotion


Place


8. An online consignment store offers gently used designer fashions and sends weekly text alerts to customers o
new arrivals and popular items.

Which element of a marketing mix is represented by this store's text alerts?
YOUR
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, Price


Product


Promotion


9. A manager is researching an element of the marketing environment that the company cannot control.
Which one of these elements is the manager considering?
YOUR CORRECT
ANSWER ANSWER


Place


Pricing


Promotion


Demographic



10. A manager is writing a marketing plan and reviewing the company’s microenvironment.
Which environmental factor is this manager considering?
YOUR CORRECT
ANSWER ANSWER


Competitive


Demographic


Political-legal


Socio-cultural


11. What is a controllable element of the marketing environment?
YOUR CORRECT
ANSWER ANSWER


Legal


Social


Cultural


Promotion


12. What is an example of a controllable element that inuences marketing decisions?
YOUR CORRECT
ANSWER ANSWER




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