PPROVED_2026??
,TABLE OF CONTENTS
Test Bank: Business Research Methods, 9th Edition
Authors: William Zikmund, Barry Babin, Jon Carr, Mitch Griffin
Part 1: Introduction
Chapter 1. The Role of Business Research
Chapter 2. Information Systems and Knowledge Management
Chapter 3. Theory Building
Chapter 4. The Business Research Process: An Overview
Chapter 5. The Human Side of Business Research: Organizational and Ethical Issues
Part 2: Beginning Stages of the Research Process
Chapter 6. Problem Definition: The Foundation of Business Research
Chapter 7. Qualitative Research Tools
Chapter 8. Secondary Data Research in a Digital Age
Part 3: Research Methods for Collecting Primary Data
Chapter 9. Survey Research: An Overview
Chapter 10. Survey Research: Communicating with Respondents
Chapter 11. Observation Methods
Chapter 12. Experimental Research
Part 4: Measurement Concepts
Chapter 13. Measurement and Scaling Concepts
Chapter 14. Attitude Measurement
Chapter 15. Questionnaire Design
Part 5: Sampling and Fieldwork
Chapter 16. Sampling Designs and Sampling Procedures
Chapter 17. Determination of Sample Size: A Review of Statistical Theory
Chapter 18. Fieldwork
Part 6: Data Analysis and Presentation
Chapter 19. Editing and Coding: Transforming Raw Data into Information
PPROVED_2026??
, Chapter 20. Basic Data Analysis: Descriptive Statistics
Chapter 21. Univariate Statistical Analysis
Chapter 22. Bivariate Statistical Analysis: Differences between Two Variables
Chapter 23. Bivariate Statistical Analysis: Measures of Association
Chapter 24. Multivariate Statistical Analysis
Chapter 25. Communicating Research Results: Report Generation, Oral Presentation, and
Follow-Up
PPROVED_2026??
, Chapter 1—The Role of Business Research
TRUE/FALSE
1. Business research can be directed toward an element of an organization’s internal operations.
ANS: T PTS: 1 DIF: Moderate REF: p. 3
OBJ: LO: 01-01
NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension
2. Researchers in different functional areas of a business differ in the respect that they typically use
different research methods.
ANS: F
While researchers in different functional areas may investigate different phenomena, they are similar
to one another because they share similar research methods.
PTS: 1 DIF: Moderate REF: p. 4 OBJ: LO: 01-01
NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension
3. Business research is basically about conducting surveys.
ANS: F
Business research is more than conducting surveys. This process includes idea and theory
development, problem definition, gathering information, analyzing data, and communicating the
findings including potential implications.
PTS: 1 DIF: Moderate REF: p. 5 OBJ: LO: 01-02
NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension
4. The term “research” means “to search again.”
ANS: T PTS: 1 DIF: Moderate REF: p. 5
OBJ: LO: 01-02
NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge
5. A business researcher needs to be subjective in order to provide accurate information.
ANS: F
The researcher should be personally detached and free of bias attempting to find truth, so he or she
must be objective, not subjective.
PTS: 1 DIF: Moderate REF: p. 5 OBJ: LO: 01-02
NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension
6. Business research is restricted to for-profit organizations.
ANS: F
Certainly, business research focuses on for-profit business activities, but it is also applicable to other
types of organizations, such as non-profits.
PTS: 1 DIF: Moderate REF: p. 5 OBJ: LO: 01-02
APPROVED_2026???
,TABLE OF CONTENTS
Test Bank: Business Research Methods, 9th Edition
Authors: William Zikmund, Barry Babin, Jon Carr, Mitch Griffin
Part 1: Introduction
Chapter 1. The Role of Business Research
Chapter 2. Information Systems and Knowledge Management
Chapter 3. Theory Building
Chapter 4. The Business Research Process: An Overview
Chapter 5. The Human Side of Business Research: Organizational and Ethical Issues
Part 2: Beginning Stages of the Research Process
Chapter 6. Problem Definition: The Foundation of Business Research
Chapter 7. Qualitative Research Tools
Chapter 8. Secondary Data Research in a Digital Age
Part 3: Research Methods for Collecting Primary Data
Chapter 9. Survey Research: An Overview
Chapter 10. Survey Research: Communicating with Respondents
Chapter 11. Observation Methods
Chapter 12. Experimental Research
Part 4: Measurement Concepts
Chapter 13. Measurement and Scaling Concepts
Chapter 14. Attitude Measurement
Chapter 15. Questionnaire Design
Part 5: Sampling and Fieldwork
Chapter 16. Sampling Designs and Sampling Procedures
Chapter 17. Determination of Sample Size: A Review of Statistical Theory
Chapter 18. Fieldwork
Part 6: Data Analysis and Presentation
Chapter 19. Editing and Coding: Transforming Raw Data into Information
PPROVED_2026??
, Chapter 20. Basic Data Analysis: Descriptive Statistics
Chapter 21. Univariate Statistical Analysis
Chapter 22. Bivariate Statistical Analysis: Differences between Two Variables
Chapter 23. Bivariate Statistical Analysis: Measures of Association
Chapter 24. Multivariate Statistical Analysis
Chapter 25. Communicating Research Results: Report Generation, Oral Presentation, and
Follow-Up
PPROVED_2026??
, Chapter 1—The Role of Business Research
TRUE/FALSE
1. Business research can be directed toward an element of an organization’s internal operations.
ANS: T PTS: 1 DIF: Moderate REF: p. 3
OBJ: LO: 01-01
NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension
2. Researchers in different functional areas of a business differ in the respect that they typically use
different research methods.
ANS: F
While researchers in different functional areas may investigate different phenomena, they are similar
to one another because they share similar research methods.
PTS: 1 DIF: Moderate REF: p. 4 OBJ: LO: 01-01
NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension
3. Business research is basically about conducting surveys.
ANS: F
Business research is more than conducting surveys. This process includes idea and theory
development, problem definition, gathering information, analyzing data, and communicating the
findings including potential implications.
PTS: 1 DIF: Moderate REF: p. 5 OBJ: LO: 01-02
NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension
4. The term “research” means “to search again.”
ANS: T PTS: 1 DIF: Moderate REF: p. 5
OBJ: LO: 01-02
NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge
5. A business researcher needs to be subjective in order to provide accurate information.
ANS: F
The researcher should be personally detached and free of bias attempting to find truth, so he or she
must be objective, not subjective.
PTS: 1 DIF: Moderate REF: p. 5 OBJ: LO: 01-02
NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension
6. Business research is restricted to for-profit organizations.
ANS: F
Certainly, business research focuses on for-profit business activities, but it is also applicable to other
types of organizations, such as non-profits.
PTS: 1 DIF: Moderate REF: p. 5 OBJ: LO: 01-02
APPROVED_2026???
