MKT 3013 SB 16 EXAM QUESTIONS ANSWERED CORRECTLY LATEST UPDATE 2026

MKT 3013 SB 16 EXAM QUESTIONS ANSWERED CORRECTLY LATEST UPDATE 2026 Adding value to products and services sold to consumers in households for their personal or family use is known as . - Answers retail A business that buys products from manufacturers and resells the products to retailers or to industrial or business users is known as a(n) . - Answers wholesalers The business activities associated with retailing involve both products and services. Which of the following is NOT a venue where retailing occurs? - Answers Manufacturer's warehouse Which of these businesses likely has the largest influence on product decision making? - Answers Costco, a warehouse club In the four-factor framework for establishing a relationship with retailers, which step involves manufacturers and retailers working together to implement the six Ps of retailing? - Answers Developing a retail strategy Blank______ refers to a set of a business activities that add value to products and services sold to consumers for their personal or family use. - Answers Retailing Which statement best describes the relationship wholesalers have with manufacturers and retailers? - Answers They buy from manufacturers, then resell to retailers or business users. Which of the following refers to business activities that include the purchase of products at stores, through catalogs, and over the Internet, as well as services, such as fast-food restaurants, airlines, and hotels? - Answers Retailing Which statement best describes the relationship between manufacturers and big retailers, such as Home Depot or Walmart, with regard to product decision making? - Answers Big retailers have more of a say in product decision making than manufacturers do. A manufacturer selling hammers is trying to decide whether it should conduct business with Walmart and Home Depot. Which of the four factors for establishing a relationship with retailers best characterizes the situation? - Answers Choosing retail partners Adding value to products and services sold to consumers in households for their personal or family use is known as . - Answers retail A business that buys products from manufacturers and resells the products to retailers or to industrial or business users is known as a(n) . - Answers wholesalers A retailer is examining the circumstances under which it would benefit from adopting a particular strategy for its catalog sales and a different one for its Internet sales. What type of overall strategy is the retailer using? - Answers Omnichannel What strategy is being used when a manufacturer or retailer sells in more than one channel? - Answers Omnichannel The role of the retailer is to help Blank______. - Answers the consumer and manufacturer What do manufacturers look at when choosing a retail partner? (Choose every correct answer.) - Answers The basic channel structure,Channel member characteristics,Where the target customers expect to find their products A company that manufactures shampoo has been unable to persuade a large retail outlet to purchase its products, because the retailer makes and sells mostly its own brand of shampoo. What marketing problem has the manufacturer encountered? - Answers The channel is vertically integrated. A manufacturer is trying to determine in what circumstances it may prefer to use a certain channel for selling a product. Which of the factors for establishing a relationship with retailers is it most likely examining? - Answers Managing an omnichannel approach A(n) strategy is being used when manufacturers and retailers work together to sell products and/or services in more than one channel (such as a store, catalog, and the Internet). - Answers omni channel A manufacturer will seek out partnerships with who will sell the manufacturer's products and/or services to the final consumers. (Remember to type only one word in the blank.) - Answers retails One thing a manufacturer will look for when deciding on a(n) partner is whether or not its customers match the manufacturer's target market. - Answers retailer What factors determine how difficult it is for a manufacturer to persuade retailers to purchase its products? (Choose every correct answer.) - Answers The relative power of the manufacturer and retailer,The degree to which the channel is vertically integrated,The strength of the manufacturer's brand MAC, a brand of makeup produced by Estée Lauder, sells through the company's retail outlets. Therefore, whenever a new MAC product is made, it is automatically brought into Estée Lauder retailing outlets. Which type of channel structure does this setup represent? - Answers Vertical marketing system Manufacturers will work with specific retailers depending on where their target consumers expect to find their products. What does this process refer to? - Answers Customer expectations A(n) strategy is being used when manufacturers and retailers work together to sell products and/or services in more than one channel (such as a store, catalog, and the Internet). - Answers omni channel Generally, the Blank______ and more sophisticated a firm is, the Blank______ likely it will be to use supply chain intermediaries. - Answers larger; less Which of the following businesses would have the easiest time introducing a new product line in stores? - Answers MAC Cosmetics, which operates its own retailers One thing a manufacturer will look for when deciding on a(n) partner is whether or not its customers match the manufacturer's target market. - Answers retailer Distribution intensity is typically divided into how many levels? - Answers Three Which firms would likely employ intensive distribution for their products? (Choose every correct answer.) - Answers Pepsi,Kellogg's A manufacturer of clothing currently sells its products at Neiman Marcus and Dillard's. A survey shows that a majority of its customers expect to find its products at Neiman Marcus, Macy's, and Saks Fifth Avenue, but relatively few customers expect to find the products at Dillard's or Marshalls. If the manufacturer acts on its customers' expectations, what action would it take in regard to its retail partnerships? - Answers Drop Dillard's and add Macy's and Saks Fifth Avenue. Unlike Estée Lauder, which is a large and established firm with the resources to provide its own sales force to sell its products, what will smaller firms probably need to rely on to help to distribute their products? - Answers Supply chain intermediaries If Ford allows only one retailer or dealer in a given territory the ability to sell its particular brand, it is using a(n) Blank______ distribution strategy. - Answers exclusive Which of the following is NOT an actual distribution intensity level considered by manufacturers? - Answers Retentive Pepsi and other soda companies almost always try to get their products into as many different outlets as possible. What is the name of this type of distribution strategy? - Answers Intensive distribution A designer store, such as Prada or Chanel, would opt for a(n) Blank______ distribution strategy. - Answers exclusive Under which of these circumstances would a firm probably benefit from an exclusive distribution strategy? (Choose every correct answer.) - Answers When the firm is just starting out,When supply is limited Which strategy for wide distribution involves getting products into as many different outlets as possible? - Answers Intensive Between the intensive and exclusive distribution strategies lies distribution, which uses a few, well-selected retailers in a territory. - Answers selective Why might a new company grant exclusive distribution of its products to one retailer or one retail chain? (Choose every correct answer.) - Answers By granting exclusive territories, the firm gives those retailers a strong incentive to market its products.,The firm's inventory is probably not very large. This agreement provides the buying public an adequate selection at specific retail outlets.,The retailers know there will be no competing retailers to cut prices, so their profit margins are protected. Which of the following terms refers to the number of channel members used at each level of the marketing channel? - Answers Distribution intensity Which of these products would likely be marketed via a selective distribution strategy? (Choose every correct answer.) - Answers Designer purses and handbags,Expensive coats Which placement strategy involves manufacturers granting sole geographic territories to one or very few retailers so that no other retailers in the territory can sell a particular brand? - Answers Exclusive distribution Manufacturers need to understand the Blank______ of different types of retailers to determine the best channels for their products - Answers general characteristics To stay competitive with other types of food retailers, conventional supermarkets have employed a number of different strategies. Which of the following is NOT a common strategy that many conventional supermarkets have adopted? - Answers Offering an athletic shoe department Which type of distribution uses a few, carefully identified retailers in a given territory with the intention of maintaining a particular image and controlling the flow of merchandise into an area? - Answers Selective distribution Conventional supermarkets typically have the smallest margin on which type of product? - Answers Beauty aids Whereas a Blank______ supermarket is likely to carry around 30,000 SKUs at any given time, a(n) Blank______ food retailer will only stock around 1,500 SKUs to reduce costs and maximize efficiency. - Answers conventional; extreme-value True or false: The important characteristics of retailers are the same in every industry. - Answers FALSE The competition in food retailing could best be characterized as which of the following? - Answers Highly competitive Between the intensive and exclusive distribution strategies lies distribution, which uses a few, well-selected retailers in a territory. - Answers selective Which of the following best describes a self-service food store that offers a wide range of groceries, meat, and produce with only a limited assortment of nonfood items such as health and beauty aids? - Answers Conventional supermarket Aldi is a supermarket that offers only one or two brands and sizes (one of which is always a store brand) to maximize efficiency and reduce costs. What type of supermarket is this? - Answers Limited-assortment How many brands of laundry detergent is an extreme-value food retailer likely to carry? - Answers 1 or 2 Conventional supermarkets are experiencing increased competitive pressure from other types of food retailers. How have conventional supermarkets responded to this pressure? (Choose every correct answer.) - Answers Focusing on fresh produce,Improving the in-store experience Which of the following is a type of food retailer? - Answers Supercenter Which type of food retailer is very large and offers a limited and irregular assortment of food and general merchandise in bulk, with little service, at low prices? - Answers Warehouse club Limited-assortment supermarkets are able to offer their merchandise for 50% less than conventional supermarkets by cutting costs in certain ways. Which of these is NOT a cost-cutting technique typically used by these types of supermarkets? - Answers Focusing on high-end items Which of these are small retailers with a limited variety and assortment of merchandise, including food, at easily accessible locations and offering a speedy checkout? - Answers Convenience stores As other types of businesses have increased the amount of food they sell, how have conventional supermarkets been differentiating their offerings from those of competitors? (Choose every correct answer.) - Answers By improving health and wellness offerings,By adding new value-added services such as online ordering and delivery options,By providing a better shopping experience, such as by adding restaurant options or hosting social events What is a large store that combines a supermarket with a full-line discount store? - Answers Supercenter A Blank______ is a very large retailer that offers a limited and irregular assortment of food and general merchandise in bulk, with little service, at low prices to the general public and small businesses. - Answers warehouse club Some of the actions that stores are taking to remain competitive include decreasing their dependency on gasoline sales, offering fresh food and healthy fast food, and opening smaller stores closer to where consumers shop and work. - Answers convenience 7-Eleven is an example of a(n) Blank______ that sells a limited number of items in a small but easy-to-reach location. - Answers convenience store Stores such as Walmart, Fred Meyer, and SuperTarget sometimes operate as a combination of a supermarket and a full-line discount store. These are known as Blank______. - Answers supercenters If a consumer wants to purchase food in bulk, the ideal type of retailer would be a Blank______ club. In contrast, when a consumer wants to quickly buy just a small snack on the go, the best choice would be a Blank______ retailer. - Answers warehouse; convenience On which of the following would a convenience store owner seek to reduce dependency? - Answers Gasoline sales What type of business often provides pickup and delivery service for supermarkets that offer online grocery shopping? - Answers E-commerce fulfillment company Full-line discount, specialty, department, and off-price are all types of retailers that fall under which broad category? - Answers General merchandise Which of the following is a retail format that carries a broad variety and deep assortment of merchandise, offers customer services, and organizes the facilities into distinct sections for displaying certain product types? - Answers Department stores Some of the actions that stores are taking to remain competitive include decreasing their dependency on gasoline sales, offering fresh food and healthy fast food, and opening smaller stores closer to where consumers shop and work. - Answers convenience