EK ED
GE OV
ED PR
AP
M
?_
?_ IA
IA UV
UV ST
ST
, TABLE OF CONTENTS
Instructor's Manual: Business Essentials, 13th Edition
Authors: Ronald Ebert, Ricky Griffin
ST
??
PART 1: THE CONTEMPORARY BUSINESS WORLD
1. The US Business Environment [cite: 23]
UV
EK
2. Understanding Business Ethics and Social Responsibility [cite: 23]
3. Entrepreneurship, New Ventures, and Business Ownership [cite: 23]
4. Understanding the Global Context of Business [cite: 23]
GE
IA
PART 2: MANAGING THE BUSINESS
5. Managing the Business [cite: 23]
?_
6. Organizing the Business [cite: 23]
ED
7. Operations Management and Quality [cite: 23]
AP
PART 3: PEOPLE IN ORGANIZATIONS
_M
8. Employee Behavior and Motivation [cite: 23]
9. Leadership and Decision Making [cite: 23]
PR
10. Human Resource Management and Labor Relations [cite: 23]
A?
PART 4: PRINCIPLES OF MARKETING: BUILDING RELATIONSHIPS
WITH CUSTOMERS FOR COMPETITIVE ADVANTAGE
OV
11. Marketing Processes and Consumer Behavior [cite: 23]
VI
12. Developing and Pricing Products [cite: 23]
13. Distributing and Promoting Products [cite: 23]
ED
U
PART 5: MANAGING INFORMATION FOR BETTER BUSINESS
DECISIONS
ST
?
14. Information Technology (IT) for Business [cite: 23]
15. The Role of Accountants and Accounting Information [cite: 23]
?
PART 6: THE FINANCIAL SYSTEM AND ISSUES IN FINANCIAL
MANAGEMENT
16. Understanding Money and the Role of Banking [cite: 23]
, 17. Managing Business Finances [cite: 23]
ST
??
UV
EK
GE
IA
?_
ED
_M AP
PR
A?
OV
VI
ED
U
ST
??
, Instructor Manual Business Essentials 13th Edition By Ronald Ebert, Ricky Griffi
Chapter 1: The U.S. Business Environment
Chapter Overview
ST
Many students come to an introduction to business class not quite sure what it’s all about. The
??
course has something for everyone, from those who have been in the business world a while to
those just getting started. As the book unfolds, you’ll develop an understanding of the
foundations of business and will be able to apply what you already know (or what you are
UV
EK
starting to learn) about business to many aspects of the course.
This first chapter dives right into the world of business, explaining what business is, what its
main goals and functions are, and how the external environments of business affect the success
and failure of any organization.
GE
IA
Learning Objectives
?_
1-1. Define the nature of U.S. business, describe the external environments of business, and
ED
discuss how these environments affect the success or failure of organizations.
1-2. Describe the different types of global economic systems according to the means by
AP
which they control the factors of production.
M
1-3. Show how markets, demand, and supply affect resource distribution in the United States,
identify the elements of private enterprise, and explain the various degrees of
PR
competition in the U.S. economic system.
?_
1-4. Explain the importance of the economic environment to business and identify the factors
used to evaluate the performance of an economic system.
IA
OV
1-5. Learn about the skills you will gain through this text.
UV
LIST OF IN-CLASS ACTIVITIES: INSTRUCTOR’S CHOICE
Activity Description Time Limit
ED
1. Icebreaker: What Do You Students assess their level of
Know About Business? knowledge about business and set
their own learning goals for the class. 20 min.
ST
2. Small Group Discussion: Students consider how parts of the
Scanning the Environment external environment affect 25 min.
??
businesses and industries.
3. Up for Debate: Comparing Teams of students discuss types of
30 min.
Economic Systems economic systems.