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Instructor's Manual: Business Research Methods, 9th Edition
Authors: William Zikmund, Barry Babin, Jon Carr, Mitch Griffin
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Part 1: Introduction
Ch 1: The Role of Business Research
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Ch 2: Information Systems and Knowledge Management
Ch 3: Theory Building
Ch 4: The Business Research Process: An Overview
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Ch 5: The Human Side of Business Research: Organizational and Ethical Issues
Part 2: Beginning Stages of the Research Process
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Ch 6: Problem Definition: The Foundation of Business Research
Ch 7: Qualitative Research Tools
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Ch 8: Secondary Data Research in a Digital Age
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Part 3: Research Methods for Collecting Primary Data
Ch 9: Survey Research: An Overview
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Ch 10: Survey Research: Communicating with Respondents
Ch 11: Observation Methods
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Ch 12: Experimental Research
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Part 4: Measurement Concepts
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Ch 13: Measurement and Scaling Concepts
Ch 14: Attitude Measurement
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Ch 15: Questionnaire Design
Part 5: Sampling and Fieldwork
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Ch 16: Sampling Designs and Sampling Procedures
Ch 17: Determination of Sample Size: A Review of Statistical Theory
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Ch 18: Fieldwork
Part 6: Data Analysis and Presentation
Ch 19: Editing and Coding: Transforming Raw Data into Information
, Ch 20: Basic Data Analysis: Descriptive Statistics
Ch 21: Univariate Statistical Analysis
Ch 22: Bivariate Statistical Analysis: Differences between Two Variables
Ch 23: Bivariate Statistical Analysis: Measures of Association
Ch 24: Multivariate Statistical Analysis
Ch 25: Communicating Research Results: Report Generation, Oral Presentation, and Follow-
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, Part One
Introduction
Chapter 1
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The Role of Business Research
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AT-A-GLANCE
I. The Nature of Research
A. Business research defined
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B. Applied and basic business research
C. The scientific method
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II. Managerial Value of Business Research
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A. Identifying problems or opportunities
B. Diagnosing and assessing problems or opportunities
C. Selecting and implementing a course of action
D. Evaluating the course of action
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III. When Is Business Research Needed?
A. Time constraints
B. Availability of data
C. Nature of the decision
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D. Benefits versus costs
VI. Business Research in the 21st Century
A. Communication Technologies
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B. Global business research
LEARNING OUTCOMES
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1. Understand how research contributes to business success
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2. Know how to define business research
3. Understand the difference between basic and applied business research
4. Understand how research activities can be used to address business decisions
5. Know when business research should and should not be conducted.
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6. Appreciate the way that technology and internationalization are changing business research.
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CHAPTER VIGNETTE: ESPN Hits a Home Run by Leveraging the
Power of its Business Research
1
EK ED
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, TABLE OF CONTENTS
Instructor's Manual: Business Research Methods, 9th Edition
Authors: William Zikmund, Barry Babin, Jon Carr, Mitch Griffin
ST
??
Part 1: Introduction
Ch 1: The Role of Business Research
UV
EK
Ch 2: Information Systems and Knowledge Management
Ch 3: Theory Building
Ch 4: The Business Research Process: An Overview
GE
IA
Ch 5: The Human Side of Business Research: Organizational and Ethical Issues
Part 2: Beginning Stages of the Research Process
?_
ED
Ch 6: Problem Definition: The Foundation of Business Research
Ch 7: Qualitative Research Tools
AP
Ch 8: Secondary Data Research in a Digital Age
_M
Part 3: Research Methods for Collecting Primary Data
Ch 9: Survey Research: An Overview
PR
Ch 10: Survey Research: Communicating with Respondents
Ch 11: Observation Methods
A?
Ch 12: Experimental Research
OV
Part 4: Measurement Concepts
VI
Ch 13: Measurement and Scaling Concepts
Ch 14: Attitude Measurement
ED
U
Ch 15: Questionnaire Design
Part 5: Sampling and Fieldwork
ST
?
Ch 16: Sampling Designs and Sampling Procedures
Ch 17: Determination of Sample Size: A Review of Statistical Theory
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Ch 18: Fieldwork
Part 6: Data Analysis and Presentation
Ch 19: Editing and Coding: Transforming Raw Data into Information
, Ch 20: Basic Data Analysis: Descriptive Statistics
Ch 21: Univariate Statistical Analysis
Ch 22: Bivariate Statistical Analysis: Differences between Two Variables
Ch 23: Bivariate Statistical Analysis: Measures of Association
Ch 24: Multivariate Statistical Analysis
Ch 25: Communicating Research Results: Report Generation, Oral Presentation, and Follow-
ST
Up
??
UV
EK
GE
IA
?_
ED
_M AP
PR
A?
OV
VI
ED
U
ST
? ?
, Part One
Introduction
Chapter 1
ST
??
The Role of Business Research
UV
EK
AT-A-GLANCE
I. The Nature of Research
A. Business research defined
GE
IA
B. Applied and basic business research
C. The scientific method
?_
II. Managerial Value of Business Research
ED
A. Identifying problems or opportunities
B. Diagnosing and assessing problems or opportunities
C. Selecting and implementing a course of action
D. Evaluating the course of action
AP
M
III. When Is Business Research Needed?
A. Time constraints
B. Availability of data
C. Nature of the decision
PR
?_
D. Benefits versus costs
VI. Business Research in the 21st Century
A. Communication Technologies
IA
OV
B. Global business research
LEARNING OUTCOMES
UV
1. Understand how research contributes to business success
ED
2. Know how to define business research
3. Understand the difference between basic and applied business research
4. Understand how research activities can be used to address business decisions
5. Know when business research should and should not be conducted.
ST
6. Appreciate the way that technology and internationalization are changing business research.
??
CHAPTER VIGNETTE: ESPN Hits a Home Run by Leveraging the
Power of its Business Research
1
