VMM2: Competitive Analysis
Doc Wheelie
Competitive Analysis
Student Name: Ptah Smith
Student ID: 001083731
Date: 03/17/2024
A. SWOT Analysis
SWOT Diagram
STRENGTHS WEAKNESSES
Revenue Marketing
OPPORTUNITIES THREATS
Market Share Competition
SWOT Justification
Strengths - Cash Flow/Revenue
Doc Wheelie consistently achieved substantial quarterly revenue, resulting in a positive net
income by the fourth quarter. By quarter five, we surpassed one million dollars in gross
profit, enabling us to expand our footprint by opening new stores. We also were able to
reinvest in research and development, marketing, and staying at the forefront of
technology.
Weaknesses - Marketing
Although Doc Wheelie generated substantial total clicks for our ads, the International
Advertising Federation report considered our marketing below standard. We were given
areas for improvement. Considering the amount of money invested here, there should be
more to show in our market share.
Opportunities - Market Share
Doc Wheelie is currently at 19% market share. This leaves an enormous opportunity to
expand our overall share of the market. One known area that will help improve in this area
immediately will be strengthening our weakness in marketing. Developing more relevant
ads and better placement will provide an excellent path toward improvement. We will
continue using the revenue generated to expand our technological advantages.
Threats - Competition
As Doc Wheelie expands into new markets, we will encounter highly competitive
companies, and we need to remain vigilant. Our top competitor is Bolt Bikes, which
holds a third of the market share and leads in each demand area.
B. Competitive Analysis
Strategic Graphs
PAGE 1
Doc Wheelie
Competitive Analysis
Student Name: Ptah Smith
Student ID: 001083731
Date: 03/17/2024
A. SWOT Analysis
SWOT Diagram
STRENGTHS WEAKNESSES
Revenue Marketing
OPPORTUNITIES THREATS
Market Share Competition
SWOT Justification
Strengths - Cash Flow/Revenue
Doc Wheelie consistently achieved substantial quarterly revenue, resulting in a positive net
income by the fourth quarter. By quarter five, we surpassed one million dollars in gross
profit, enabling us to expand our footprint by opening new stores. We also were able to
reinvest in research and development, marketing, and staying at the forefront of
technology.
Weaknesses - Marketing
Although Doc Wheelie generated substantial total clicks for our ads, the International
Advertising Federation report considered our marketing below standard. We were given
areas for improvement. Considering the amount of money invested here, there should be
more to show in our market share.
Opportunities - Market Share
Doc Wheelie is currently at 19% market share. This leaves an enormous opportunity to
expand our overall share of the market. One known area that will help improve in this area
immediately will be strengthening our weakness in marketing. Developing more relevant
ads and better placement will provide an excellent path toward improvement. We will
continue using the revenue generated to expand our technological advantages.
Threats - Competition
As Doc Wheelie expands into new markets, we will encounter highly competitive
companies, and we need to remain vigilant. Our top competitor is Bolt Bikes, which
holds a third of the market share and leads in each demand area.
B. Competitive Analysis
Strategic Graphs
PAGE 1
