CPCA Exam
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1. Is the acronym ACV the total sales volume reported for Yes
a store or group of stores- Yes or No?
2. Is a consumer the person who buys the product-yes No
or no?
3. Does referring to a product as incremental mean the No
the product is unavailable at the shelf or point of
purchase- yes or no?
4. Which of the following is not a specific trend in cate- A. Industry consolidation
gory management?
A. Industry consolidation
B. the use of shopper insights
C. Reliance on frequent shopper card data
D. Multidimensional shelf management technology
E. Integration with shopper marketing to influence
path to purchase
5. Shoppers today often shop in how many different D. Most shoppers will
channels? shop across 5+ channels
to purchase the products
A. Most shoppers stick to their routines and only shop and services they need
2-3 channels at most
B. Nearly all shopper make at least one trip over 10
different channels within a given month
C. Majority of shoppers today are simplifying
their hectic lives and shopping exclusively in the
one-stop-shop supercenter channel
D. Most shoppers will shop across 5+ channels to pur-
chase the products and services they need
, CPCA Exam
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6. Which of the following best describes three in-store A. Variety, placement,
retail factors affected by SKU proliferation? space
A. Variety, placement, space
B. Everyday price, promoted price, frequency
C. Variety, rotation, ordering frequency
D. Customer service, reset schedule, product educa-
tion
7. Which of the following pricing strategies is Walmart's B. EDLP
primary go to market approach?
A. High-low
B. EDLP
C. Promotional
D. Hybrid pricing
8. Which of the following is an effect that changing con- D. Shopper clustering is
sumer demographics are having on retailers? (select increasingly important
the best answer)
A. Shelf plans are expanding
B. Category captains are more important
C. Shopper marketing is increasing in popularity
D. Shopper clustering is increasingly important
E. None of the above
9. Is base volume additional sales beyond what is ex- No
pected due to promotional activity- Yes or No?
10. Is the acronym DOS the average number of days cur- Yes
rent inventory will last- Yes or No?
, CPCA Exam
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11. Is Facing the count or linear space a single product Yes
occupies- Yes or No?
12. Which of the following best represents the primary B. Quality, value and con-
concerns driving shopper purchase decisions? venience
A. Value, product rating and times of day
B. Quality, value and convenience
C. Time of day, social media recommendation and
magazine ads
D. Quality, flavors and social media ads
13. The grocery industry is basically recession proof; False
therefore, in difficult economic time's shelf planning
strategy won't change- True or False?
14. Is the acronym GMROI important to the practice of Yes (No in some cases?)
category management?
15. Channel blurring is occurring because of: E. All of the above
A. The increasing growth of alternative store formats
B. Increased competition for consumer spending
C. Items carried beyond the typical assortment with a
channel
D. Consumer demand for convenience
E. All of the above
16. Which one of these statements best represents an A. Club stores tend to
attribute of a club store? have less operating ex-
penses and less overhead
A. Club stores tend to have less operating expenses so prices are generally
and less overhead so prices are generally lower lower
, CPCA Exam
Study online at https://quizlet.com/_cktkiw
B. Club stores offer a better value for consumers and
as a result of that the channel is growing
C. A club store sis less attractive to consumers because
they can get similar items without paying a member-
ship fee
D. Club store prices are rising because Mass Merchan-
disers are becoming more competitive
17. Is the acronym DSD in-store merchandising materials No
used to catch shopper's attention- Yes or No?
18. Dollar stores have begun to appeal to more upscale B. Low prices on cer-
families. Why is this happening? tain items are important to
some upscale families
A. Low prices across the board have become a top
priority for nearly all upscale families
B. Low prices on certain items are important to some
upscale families
C. Upscale families will pay higher prices for their fa-
vorite items in this channel
D. Upscale families enjoy the large variety and selec-
tion offered by dollar stores
19. Which of the following best reflect the tactics of limit- C. Limited SKU counts,
ed assortment stores? low prices, limited service,
small store footprint
A. Limited SKU counts, high/low pricing, product sam-
pling, small store footprint
B. Great selection, low prices, 24-hour service, small
parking lots
C. Limited SKU counts, low prices, limited service,
small store footprint
Study online at https://quizlet.com/_cktkiw
1. Is the acronym ACV the total sales volume reported for Yes
a store or group of stores- Yes or No?
2. Is a consumer the person who buys the product-yes No
or no?
3. Does referring to a product as incremental mean the No
the product is unavailable at the shelf or point of
purchase- yes or no?
4. Which of the following is not a specific trend in cate- A. Industry consolidation
gory management?
A. Industry consolidation
B. the use of shopper insights
C. Reliance on frequent shopper card data
D. Multidimensional shelf management technology
E. Integration with shopper marketing to influence
path to purchase
5. Shoppers today often shop in how many different D. Most shoppers will
channels? shop across 5+ channels
to purchase the products
A. Most shoppers stick to their routines and only shop and services they need
2-3 channels at most
B. Nearly all shopper make at least one trip over 10
different channels within a given month
C. Majority of shoppers today are simplifying
their hectic lives and shopping exclusively in the
one-stop-shop supercenter channel
D. Most shoppers will shop across 5+ channels to pur-
chase the products and services they need
, CPCA Exam
Study online at https://quizlet.com/_cktkiw
6. Which of the following best describes three in-store A. Variety, placement,
retail factors affected by SKU proliferation? space
A. Variety, placement, space
B. Everyday price, promoted price, frequency
C. Variety, rotation, ordering frequency
D. Customer service, reset schedule, product educa-
tion
7. Which of the following pricing strategies is Walmart's B. EDLP
primary go to market approach?
A. High-low
B. EDLP
C. Promotional
D. Hybrid pricing
8. Which of the following is an effect that changing con- D. Shopper clustering is
sumer demographics are having on retailers? (select increasingly important
the best answer)
A. Shelf plans are expanding
B. Category captains are more important
C. Shopper marketing is increasing in popularity
D. Shopper clustering is increasingly important
E. None of the above
9. Is base volume additional sales beyond what is ex- No
pected due to promotional activity- Yes or No?
10. Is the acronym DOS the average number of days cur- Yes
rent inventory will last- Yes or No?
, CPCA Exam
Study online at https://quizlet.com/_cktkiw
11. Is Facing the count or linear space a single product Yes
occupies- Yes or No?
12. Which of the following best represents the primary B. Quality, value and con-
concerns driving shopper purchase decisions? venience
A. Value, product rating and times of day
B. Quality, value and convenience
C. Time of day, social media recommendation and
magazine ads
D. Quality, flavors and social media ads
13. The grocery industry is basically recession proof; False
therefore, in difficult economic time's shelf planning
strategy won't change- True or False?
14. Is the acronym GMROI important to the practice of Yes (No in some cases?)
category management?
15. Channel blurring is occurring because of: E. All of the above
A. The increasing growth of alternative store formats
B. Increased competition for consumer spending
C. Items carried beyond the typical assortment with a
channel
D. Consumer demand for convenience
E. All of the above
16. Which one of these statements best represents an A. Club stores tend to
attribute of a club store? have less operating ex-
penses and less overhead
A. Club stores tend to have less operating expenses so prices are generally
and less overhead so prices are generally lower lower
, CPCA Exam
Study online at https://quizlet.com/_cktkiw
B. Club stores offer a better value for consumers and
as a result of that the channel is growing
C. A club store sis less attractive to consumers because
they can get similar items without paying a member-
ship fee
D. Club store prices are rising because Mass Merchan-
disers are becoming more competitive
17. Is the acronym DSD in-store merchandising materials No
used to catch shopper's attention- Yes or No?
18. Dollar stores have begun to appeal to more upscale B. Low prices on cer-
families. Why is this happening? tain items are important to
some upscale families
A. Low prices across the board have become a top
priority for nearly all upscale families
B. Low prices on certain items are important to some
upscale families
C. Upscale families will pay higher prices for their fa-
vorite items in this channel
D. Upscale families enjoy the large variety and selec-
tion offered by dollar stores
19. Which of the following best reflect the tactics of limit- C. Limited SKU counts,
ed assortment stores? low prices, limited service,
small store footprint
A. Limited SKU counts, high/low pricing, product sam-
pling, small store footprint
B. Great selection, low prices, 24-hour service, small
parking lots
C. Limited SKU counts, low prices, limited service,
small store footprint
