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ED
OV
PR
AP
?_
IA
UV
ST
, TABLE OF CONTENTS
Solutions Manual: Essentials of Business Communication, An Asia
Edition, 4th Edition
Authors: Mary Ellen Guffey, Bertha Du Babcock, Dana Loewy
ST
Unit 1: Intercultural Business Communication in the Information Age
UV
Chapter 1. Communicating in a Global Workplace in the Digital Era
Unit 2: The Writing Process in the Digital Era
IA
Chapter 2. Planning Business Messages
Chapter 3. Organizing and Drafting Business Messages
Chapter 4. Revising Business Messages
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Unit 3: Workplace Communication
Chapter 5. Short Workplace Messages and Digital Media
AP
Chapter 6. Positive and Neutral Messages
Chapter 7. Bad-News Messages
Chapter 8. Persuasive Messages
PR
Unit 4: Business Proposals and Reports—Best Practices
Chapter 9. Business Proposals
OV
Chapter 10. Informal Reports
Chapter 11. Formal Reports
Unit 5: Professionalism, Teamwork, Meetings, and Speaking Skills
ED
Chapter 12. Professionalism at Work: Business Etiquette, Teamwork, and Meetings
Chapter 13. Business Presentations
Unit 6: Employment Communication
?
Chapter 14. The Job Search, Résumés, and Cover Messages
?
Chapter 15. Interviewing and Following Up
Unit 7: Communication with Ethics
Chapter 16. Ethics in Business Communication
, End of Chapter Solutions: Chapter 01: Communicating in a Global Workplace in the Digital Era
End of Chapter Solutions
GUFFEY/DU-BABCOCK/MCLAIN/LOEWY, ESSENTIALS OF BUSINESS COMMUNICATION : AN ASIA
EDITION, 4E
CHAPTER 01: COMMUNICATING IN A GLOBAL WORKPLACE IN THE DIGITAL ERA
TABLE OF CONTENTS
Chapter Review ....................................................................................................................1
ST
Critical Thinking.................................................................................................................. 2
Activities and Cases ........................................................................................................... 3
UV
Grammar/Mechanics Checkup - 1 ..................................................................................... 5
Nouns ......................................................................................................................................... 5
Example ..................................................................................................................................... 5
Editing Challenge - 1 ........................................................................................................... 6
IA
Communication Workshop: Technology........................................................................... .9
?_
CHAPTER REVIEW
1. List significant trends in the information age workplace that can pose a challenge for
AP
business communicators. (L.O. 4)
Answer:
a. Disruptive technologies and social media
b. Remote work and 24/7/365 availability
c. Collaboration and teams, whether on-site, hybrid, or fully virtual
PR
d. Flattened management hierarchies
e. Global competition and cultural diversity at home
f. Emphasis on ethics
g. increased emphasis on self-directed work teams and virtual teams
OV
2. List techniques for improving your listening skills. Be prepared to discuss each. (L.O. 5)
Answer:
a. Stop talking.
b. Control the listening environment.
c. Adopt an empathetic attitude.
E
d. Distinguish between facts and opinions.
e. Capitalize on lag time.
f. Listen for and validate feelings.
D?
g. Take selective notes.
h. Provide encouraging feedback.
?
, End of Chapter Solutions: Chapter 01: Communicating in a Global Workplace in the Digital Era
3. Name five techniques to successfully communicate with intercultural audiences orally
and at least five tips for written messages. Be prepared to explain each. (L.O. 9)
Answer:
Successful oral communication with intercultural audiences:
a. Use simple English.
b. Speak slowly and enunciate clearly
c. Etc.
d. Etc.
4. Would your culture be classified as high- or low-context? Why? (L.O.6)
ST
Answer:
Responses will vary. American culture is classified as low-context. It values
individualism, self-assertion, and competence. Americans are less formal than people
in some other cultures. They are relaxed about social status and do not automatically
defer to wealth, position, seniority, or age as in some other cultures. They
UV
communicate directly, and they correlate time with productivity and money.
5. List seven suggestions for enhancing comprehension when talking with nonnative
speakers of English and native English speakers.. (L.O. 8)
Answer:
IA
a. Seek training.
b. Consider the value of difference.
c. Learn about your cultural self.
d. Make fewer assumptions.
?_
e. Build on similarities.
f. Use simple English.
g. speak slowly and enunciate clearly.
h. Observe eye messages.
AP
CRITICAL THINKING
6. When Procter & Gamble launched its Pampers brand in Japan, the diaper package
PR
confused and disturbed customers. As in the United States, the package featured the
picture of a stork delivering a baby. Why were Japanese parents perturbed? It turns
out that the myth of a stork carrying babies to expectant parents is unknown in Japan.
Instead, according to Japanese lore, giant floating peaches deliver offspring. i Can you
explain what may have caused the intercultural blunder? How could Procter & Gamble
OV
have avoided it? (L.O. 4, 5)
Answer:
Procter & Gamble’s misstep shows a lack of preparation on the part of a multinational
corporation that should have done its homework before assuming that American
cultural norms equally apply in Japan. Although this mistake most certainly was
unintended, it suggests ethnocentric views. A simple way to prevent it would have
E
been to test the packaging with Japanese audiences before launching Pampers in the
Japanese market.
D?
?
ED
OV
PR
AP
?_
IA
UV
ST
, TABLE OF CONTENTS
Solutions Manual: Essentials of Business Communication, An Asia
Edition, 4th Edition
Authors: Mary Ellen Guffey, Bertha Du Babcock, Dana Loewy
ST
Unit 1: Intercultural Business Communication in the Information Age
UV
Chapter 1. Communicating in a Global Workplace in the Digital Era
Unit 2: The Writing Process in the Digital Era
IA
Chapter 2. Planning Business Messages
Chapter 3. Organizing and Drafting Business Messages
Chapter 4. Revising Business Messages
?_
Unit 3: Workplace Communication
Chapter 5. Short Workplace Messages and Digital Media
AP
Chapter 6. Positive and Neutral Messages
Chapter 7. Bad-News Messages
Chapter 8. Persuasive Messages
PR
Unit 4: Business Proposals and Reports—Best Practices
Chapter 9. Business Proposals
OV
Chapter 10. Informal Reports
Chapter 11. Formal Reports
Unit 5: Professionalism, Teamwork, Meetings, and Speaking Skills
ED
Chapter 12. Professionalism at Work: Business Etiquette, Teamwork, and Meetings
Chapter 13. Business Presentations
Unit 6: Employment Communication
?
Chapter 14. The Job Search, Résumés, and Cover Messages
?
Chapter 15. Interviewing and Following Up
Unit 7: Communication with Ethics
Chapter 16. Ethics in Business Communication
, End of Chapter Solutions: Chapter 01: Communicating in a Global Workplace in the Digital Era
End of Chapter Solutions
GUFFEY/DU-BABCOCK/MCLAIN/LOEWY, ESSENTIALS OF BUSINESS COMMUNICATION : AN ASIA
EDITION, 4E
CHAPTER 01: COMMUNICATING IN A GLOBAL WORKPLACE IN THE DIGITAL ERA
TABLE OF CONTENTS
Chapter Review ....................................................................................................................1
ST
Critical Thinking.................................................................................................................. 2
Activities and Cases ........................................................................................................... 3
UV
Grammar/Mechanics Checkup - 1 ..................................................................................... 5
Nouns ......................................................................................................................................... 5
Example ..................................................................................................................................... 5
Editing Challenge - 1 ........................................................................................................... 6
IA
Communication Workshop: Technology........................................................................... .9
?_
CHAPTER REVIEW
1. List significant trends in the information age workplace that can pose a challenge for
AP
business communicators. (L.O. 4)
Answer:
a. Disruptive technologies and social media
b. Remote work and 24/7/365 availability
c. Collaboration and teams, whether on-site, hybrid, or fully virtual
PR
d. Flattened management hierarchies
e. Global competition and cultural diversity at home
f. Emphasis on ethics
g. increased emphasis on self-directed work teams and virtual teams
OV
2. List techniques for improving your listening skills. Be prepared to discuss each. (L.O. 5)
Answer:
a. Stop talking.
b. Control the listening environment.
c. Adopt an empathetic attitude.
E
d. Distinguish between facts and opinions.
e. Capitalize on lag time.
f. Listen for and validate feelings.
D?
g. Take selective notes.
h. Provide encouraging feedback.
?
, End of Chapter Solutions: Chapter 01: Communicating in a Global Workplace in the Digital Era
3. Name five techniques to successfully communicate with intercultural audiences orally
and at least five tips for written messages. Be prepared to explain each. (L.O. 9)
Answer:
Successful oral communication with intercultural audiences:
a. Use simple English.
b. Speak slowly and enunciate clearly
c. Etc.
d. Etc.
4. Would your culture be classified as high- or low-context? Why? (L.O.6)
ST
Answer:
Responses will vary. American culture is classified as low-context. It values
individualism, self-assertion, and competence. Americans are less formal than people
in some other cultures. They are relaxed about social status and do not automatically
defer to wealth, position, seniority, or age as in some other cultures. They
UV
communicate directly, and they correlate time with productivity and money.
5. List seven suggestions for enhancing comprehension when talking with nonnative
speakers of English and native English speakers.. (L.O. 8)
Answer:
IA
a. Seek training.
b. Consider the value of difference.
c. Learn about your cultural self.
d. Make fewer assumptions.
?_
e. Build on similarities.
f. Use simple English.
g. speak slowly and enunciate clearly.
h. Observe eye messages.
AP
CRITICAL THINKING
6. When Procter & Gamble launched its Pampers brand in Japan, the diaper package
PR
confused and disturbed customers. As in the United States, the package featured the
picture of a stork delivering a baby. Why were Japanese parents perturbed? It turns
out that the myth of a stork carrying babies to expectant parents is unknown in Japan.
Instead, according to Japanese lore, giant floating peaches deliver offspring. i Can you
explain what may have caused the intercultural blunder? How could Procter & Gamble
OV
have avoided it? (L.O. 4, 5)
Answer:
Procter & Gamble’s misstep shows a lack of preparation on the part of a multinational
corporation that should have done its homework before assuming that American
cultural norms equally apply in Japan. Although this mistake most certainly was
unintended, it suggests ethnocentric views. A simple way to prevent it would have
E
been to test the packaging with Japanese audiences before launching Pampers in the
Japanese market.
D?
?
