Chapters 9 & 12 - MGT-103 Exam Questions
and Answers with Verified Solutions | Latest
Updated 2026
Market Segmentation Dividing a market into distinct groups of
buyers
who have different needs, characteristics,
or
behaviors, and who might require separate
products or marketing programs
Demographic Segmentation genders, age, income levels
Geographic Segmentation east coast, west coast, urban, rural,
climate
Psychographic Segmentation values, lifestyles, individual differences
Behavioral Segmentation usage pattern, benefits sought, decision
making
process
and Answers with Verified Solutions | Latest
Updated 2026
Market Segmentation Dividing a market into distinct groups of
buyers
who have different needs, characteristics,
or
behaviors, and who might require separate
products or marketing programs
Demographic Segmentation genders, age, income levels
Geographic Segmentation east coast, west coast, urban, rural,
climate
Psychographic Segmentation values, lifestyles, individual differences
Behavioral Segmentation usage pattern, benefits sought, decision
making
process
