MAR 3407 Exam 2 Questions with Correct
Answers
What is your ultimate goal when sharing the story of a conflict you have experienced?
Tie your experience to the pain points of your audience, and revealing how you can be the
solution.
Why is conflict important for storytelling?
Conflict creates the tension that fosters continuing interest.
As you are creating your personal brand, you should ask yourself four questions. To
truly establish a meaningful foundation for your personal brand, which question should
you ask yourself first?
What am I passionate about?
Which strategy holds the key to the effectiveness of personal branding?
storytelling and connection
Why do savvy business executives, especially in big corporations, want employees to
develop their personal brands?
Recommendations from a peer are more likely to be trusted than recommendations from a
large, faceless corporation.
Which mistake is often made when live streaming videos?
presenting the video without a preceding call to action
While building your personal brand on social media, what strategy will help you avoid
sabotaging your efforts?
, Refrain from posting unless you have something fresh to say.
How can you best exploit live streaming?
by showing authenticity
If most potential customers look at their social media daily, why should you use a
personal brand content calendar?
It lets you have a plan in place to post seasonal or holiday content.
How should you utilize content marketing when you are going to market with your
personal brand?
by creating and distributing valuable content to a narrowly defined audience
The real goal in creating a personal brand is to monetize your personal brand. What is
the only way you can do this?
by providing a signature offer
Why is it important to decide on a single signature traffic builder?
It keeps you focused on providing consistent and high-quality messaging.
It is paramount that your website contains links to _____.
all other social channels
Which outlet is a good example of a signature traffic builder?
a weekly live chat
If you want to separate yourself from other LinkedIn members, and posting videos is
not an option for you, what should you do?
Strive to provide key industry insights.
Answers
What is your ultimate goal when sharing the story of a conflict you have experienced?
Tie your experience to the pain points of your audience, and revealing how you can be the
solution.
Why is conflict important for storytelling?
Conflict creates the tension that fosters continuing interest.
As you are creating your personal brand, you should ask yourself four questions. To
truly establish a meaningful foundation for your personal brand, which question should
you ask yourself first?
What am I passionate about?
Which strategy holds the key to the effectiveness of personal branding?
storytelling and connection
Why do savvy business executives, especially in big corporations, want employees to
develop their personal brands?
Recommendations from a peer are more likely to be trusted than recommendations from a
large, faceless corporation.
Which mistake is often made when live streaming videos?
presenting the video without a preceding call to action
While building your personal brand on social media, what strategy will help you avoid
sabotaging your efforts?
, Refrain from posting unless you have something fresh to say.
How can you best exploit live streaming?
by showing authenticity
If most potential customers look at their social media daily, why should you use a
personal brand content calendar?
It lets you have a plan in place to post seasonal or holiday content.
How should you utilize content marketing when you are going to market with your
personal brand?
by creating and distributing valuable content to a narrowly defined audience
The real goal in creating a personal brand is to monetize your personal brand. What is
the only way you can do this?
by providing a signature offer
Why is it important to decide on a single signature traffic builder?
It keeps you focused on providing consistent and high-quality messaging.
It is paramount that your website contains links to _____.
all other social channels
Which outlet is a good example of a signature traffic builder?
a weekly live chat
If you want to separate yourself from other LinkedIn members, and posting videos is
not an option for you, what should you do?
Strive to provide key industry insights.
