SPMT 370 Exam 1 Questions with CORRECT
Answers
Sport marketing
All activities that are designed to meet the wants of sport consumers
Basic marketing philosophy
-examine consumers needs
-select best way to meet those wants (targeting and positioning)
-achieve organizations objectives by meeting and satisfying the consumer wants
Consumer decision making process
1. need recognition
2. information search
3. evaluation of alternatives
4. purchase decision
5. post purchase behavior
Consumer behavior
set of value-seeking activities that take place as people go about addressing their needs and
wants
What affects consumer behavior
-external (social/situational) influences
-internal (individual) influences
, -decision making process
-outcomes and issues
Consumer personality
Individual characteristics
-values, motivation, personality, lifestyle, self image, emotions
Consumer psychology
Process of the mind
-attitudes, learning, perception, memory
Consumer motivation
Inner reasons that provide energy needed to achieve a goal
-desires, emotions, feelings, purpose, values, accomplishment, etc
Regulatory force theory
Consumer behavior is centered around two primary orientations:
-Homeostasis (prevention-focused)
-Connected with utilitarian value
-Self-improvement (promotion-focused)
-Connected with hedonic value
Internal factors which influence consumers
Participant: achievement, mastery, social
Spectator: social—>affiliation, family time; individual—>appreciation, entertainment, self-
esteem, eustress (BIRGing), escape, economic
Answers
Sport marketing
All activities that are designed to meet the wants of sport consumers
Basic marketing philosophy
-examine consumers needs
-select best way to meet those wants (targeting and positioning)
-achieve organizations objectives by meeting and satisfying the consumer wants
Consumer decision making process
1. need recognition
2. information search
3. evaluation of alternatives
4. purchase decision
5. post purchase behavior
Consumer behavior
set of value-seeking activities that take place as people go about addressing their needs and
wants
What affects consumer behavior
-external (social/situational) influences
-internal (individual) influences
, -decision making process
-outcomes and issues
Consumer personality
Individual characteristics
-values, motivation, personality, lifestyle, self image, emotions
Consumer psychology
Process of the mind
-attitudes, learning, perception, memory
Consumer motivation
Inner reasons that provide energy needed to achieve a goal
-desires, emotions, feelings, purpose, values, accomplishment, etc
Regulatory force theory
Consumer behavior is centered around two primary orientations:
-Homeostasis (prevention-focused)
-Connected with utilitarian value
-Self-improvement (promotion-focused)
-Connected with hedonic value
Internal factors which influence consumers
Participant: achievement, mastery, social
Spectator: social—>affiliation, family time; individual—>appreciation, entertainment, self-
esteem, eustress (BIRGing), escape, economic
