COMM 214 FINAL QUESTIONS AND CORRECT
ANSWERS
Social psychology studies measure the attitudes, behavior and cognition of
individuals. - ANS ... TRUE
One key difference between content analysis and textual analysis is the greater
emphasis on counting, measurement, and reliability of measurement in content
analysis. - ANS ... TRUE
The minimal-effects model of mass media research behavior and attitudes rather
than change them. - ANS ... TRUE
The manuscript culture that existed between 1000 B.C.E and the mid-fifteenth
century primarily served the ruling class. - ANS ... true
The printing press fostered the rise of tribal communities. - ANS ... false
Postmodern culture values include working efficiently and believing in a rational
order. - ANS ... false
The senders of messages often have little control over how their messages will be
received. - ANS ... true
The meaning of a message can be affected by the receiver's gender, age,
education level, ethnicity and occupation. - ANS ... true
,The goal of scientific social research is to develop testable hypotheses, gather data,
and determine whether the data verify the hypotheses. - ANS ... true
Some ancient philosophers thought that - ANS ... WRITTEN COMMUNICATION WAS
SUPERIOR TO ORAL COMMUNICATION.
For the first time in mass media history, the speed of communication surpassed the
speed of transportation with the development of - ANS ... THE TELEGRAPH
The linear communication model can be criticized on the grounds that - ANS ... IT
SUGGESTS AN ACTIVE, UNIFIED SENDER AND A PASSIVE RECEIVER.
Which of the following statements represents elites' critique against mass culture? -
ANS ... ALL OF THE ABOVE (MASS CULTURE INHIBITS POLITICAL DISCOURSE AND
SOCIAL CHANGE; MASS CULTURE TRANSLATES CLASSIC WORKS INTO
SIMPLISTIC FORMS; MASS CULTURE DEBASES OUR TASTE FOR FINER
CULTURE).
__________ theory is the theory within media effects research that suggests a link
between the mass media and imitating behavior. - ANS ... SOCIAL LEARNING
This line of research suggest that heavy viewers are more likely than light viewers
to perceive reality in ways that are more consistent with "TV reality." - ANS ...
CULTIVATION EFFECT
Which kind of research method employs a control group for comparison? - ANS ...
EXPERIMENTS
, The close reading and interpretation of the meaning of culture forms is called - ANS
... TEXTUAL ANALYSIS
For this kind of method, researchers systematically code and measure media
content. - ANS ... CONTENT ANALYSIS
The idea that the media tells us what to think about rather than what to think is key
to which theory of media effects? - ANS ... AGENDA-SETTING
Textual analysis is able to tdermonsttate the effectsof the media on audiences. -
ANS ... FALSE
The notion that people engage in selective exposure and selective rentions and do
not get easily persuaded by opinions they don't agree with is a component of which
model of media research? - ANS ... MINIMAL-EFFECTS MODEL
________ are typically call-in, online, or person-in-the-street polls that news media
use to address a "question of the day". - ANS ... PSEUDO-POLLS
Technology determinism and social construction of technology are opposite
arguments on the causal relationship between media and society. - ANS ... TRUE
Papyrus, compared to stone tablets, was more "space-based" as Harold Innis
argues. This enables - ANS ... ALL OF THE ABOVE (THE SPREAD OF CERTAIN
KNOWLEDGE WRITTEN ON
PAPYRUS TO OTHER AREAS; THE HOMOGENIZATION OF PEOPLE'S MINDS,
OR THEIR WORLD VIEWS, IN LARGER GEOGRAPHIC AREAS; THE
INFORMATION OF SHARED IDENTITY ACROSS A LARGE TERRITORY ).
ANSWERS
Social psychology studies measure the attitudes, behavior and cognition of
individuals. - ANS ... TRUE
One key difference between content analysis and textual analysis is the greater
emphasis on counting, measurement, and reliability of measurement in content
analysis. - ANS ... TRUE
The minimal-effects model of mass media research behavior and attitudes rather
than change them. - ANS ... TRUE
The manuscript culture that existed between 1000 B.C.E and the mid-fifteenth
century primarily served the ruling class. - ANS ... true
The printing press fostered the rise of tribal communities. - ANS ... false
Postmodern culture values include working efficiently and believing in a rational
order. - ANS ... false
The senders of messages often have little control over how their messages will be
received. - ANS ... true
The meaning of a message can be affected by the receiver's gender, age,
education level, ethnicity and occupation. - ANS ... true
,The goal of scientific social research is to develop testable hypotheses, gather data,
and determine whether the data verify the hypotheses. - ANS ... true
Some ancient philosophers thought that - ANS ... WRITTEN COMMUNICATION WAS
SUPERIOR TO ORAL COMMUNICATION.
For the first time in mass media history, the speed of communication surpassed the
speed of transportation with the development of - ANS ... THE TELEGRAPH
The linear communication model can be criticized on the grounds that - ANS ... IT
SUGGESTS AN ACTIVE, UNIFIED SENDER AND A PASSIVE RECEIVER.
Which of the following statements represents elites' critique against mass culture? -
ANS ... ALL OF THE ABOVE (MASS CULTURE INHIBITS POLITICAL DISCOURSE AND
SOCIAL CHANGE; MASS CULTURE TRANSLATES CLASSIC WORKS INTO
SIMPLISTIC FORMS; MASS CULTURE DEBASES OUR TASTE FOR FINER
CULTURE).
__________ theory is the theory within media effects research that suggests a link
between the mass media and imitating behavior. - ANS ... SOCIAL LEARNING
This line of research suggest that heavy viewers are more likely than light viewers
to perceive reality in ways that are more consistent with "TV reality." - ANS ...
CULTIVATION EFFECT
Which kind of research method employs a control group for comparison? - ANS ...
EXPERIMENTS
, The close reading and interpretation of the meaning of culture forms is called - ANS
... TEXTUAL ANALYSIS
For this kind of method, researchers systematically code and measure media
content. - ANS ... CONTENT ANALYSIS
The idea that the media tells us what to think about rather than what to think is key
to which theory of media effects? - ANS ... AGENDA-SETTING
Textual analysis is able to tdermonsttate the effectsof the media on audiences. -
ANS ... FALSE
The notion that people engage in selective exposure and selective rentions and do
not get easily persuaded by opinions they don't agree with is a component of which
model of media research? - ANS ... MINIMAL-EFFECTS MODEL
________ are typically call-in, online, or person-in-the-street polls that news media
use to address a "question of the day". - ANS ... PSEUDO-POLLS
Technology determinism and social construction of technology are opposite
arguments on the causal relationship between media and society. - ANS ... TRUE
Papyrus, compared to stone tablets, was more "space-based" as Harold Innis
argues. This enables - ANS ... ALL OF THE ABOVE (THE SPREAD OF CERTAIN
KNOWLEDGE WRITTEN ON
PAPYRUS TO OTHER AREAS; THE HOMOGENIZATION OF PEOPLE'S MINDS,
OR THEIR WORLD VIEWS, IN LARGER GEOGRAPHIC AREAS; THE
INFORMATION OF SHARED IDENTITY ACROSS A LARGE TERRITORY ).
