gathering primary data by asking people questions about their knowledge, attitudes,
preferences, and buying behavior
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Survey research
Assigning participants to experimental and control conditions by chance, thus
minimizing preexisting differences between those assigned to the different groups.
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Random assignment
,a correlation in which large values of one variable are associated with large values of
the other and small with small
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Positive correlation
the scientific study of behavior and mental processes
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Psychology
structuralism; in 1879 founded first psychology laboratory in world at University of
Leipzig; introspection, basic units of experience
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Wilhelm Wundt
the process of organizing and interpreting sensory information, enabling us to
recognize meaningful objects and events
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, Perception
a school of psychology that focused on how mental and behavioral processes
function - how they enable the organism to adapt, survive, and flourish.
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Functionalism
touch and movement, superior at nonverbal, visual, and spatial tasks. controls left side
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Right hemisphere of brain
the activation, often unconsciously, of certain associations, thus predisposing one's
perception, memory, or response
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Priming
in classical conditioning, a stimulus that unconditionally—naturally and automatically—
triggers a response.
preferences, and buying behavior
Give this one a try later!
Survey research
Assigning participants to experimental and control conditions by chance, thus
minimizing preexisting differences between those assigned to the different groups.
Give this one a try later!
Random assignment
,a correlation in which large values of one variable are associated with large values of
the other and small with small
Give this one a try later!
Positive correlation
the scientific study of behavior and mental processes
Give this one a try later!
Psychology
structuralism; in 1879 founded first psychology laboratory in world at University of
Leipzig; introspection, basic units of experience
Give this one a try later!
Wilhelm Wundt
the process of organizing and interpreting sensory information, enabling us to
recognize meaningful objects and events
Give this one a try later!
, Perception
a school of psychology that focused on how mental and behavioral processes
function - how they enable the organism to adapt, survive, and flourish.
Give this one a try later!
Functionalism
touch and movement, superior at nonverbal, visual, and spatial tasks. controls left side
Give this one a try later!
Right hemisphere of brain
the activation, often unconsciously, of certain associations, thus predisposing one's
perception, memory, or response
Give this one a try later!
Priming
in classical conditioning, a stimulus that unconditionally—naturally and automatically—
triggers a response.
