TICKETING AND REVENUE MANAGEMENT
EXAMINATION QUESTIONS AND CORRECT ANSWER
WITH EXPLANATION GRADED A+ STUDY GUIDE
SOUTHERN NE WHAMPSHIRE UNIVERSITY
1. Ticketing in sport refers to:
A. Selling access to events
B. Coaching athletes
C. Stadium construction
D. Refereeing
Answer: A
Rationale: Ticketing involves selling event entry.
2. Revenue management is:
A. Maximizing income using pricing strategies
B. Coaching athletes
C. Building stadiums
D. Refereeing games
Answer: A
Rationale: It focuses on income optimization.
3. Primary goal of ticketing is to:
A. Generate revenue
B. Train athletes
C. Design stadiums
D. Manage referees
Answer: A
Rationale: Ticketing earns income.
4. Dynamic pricing means:
A. Changing prices based on demand
B. Fixed pricing always
C. Free tickets
D. Random pricing
Answer: A
Rationale: Prices adjust with demand.
,5. Revenue per available seat is called:
A. RevPASH / yield concept
B. Stadium capacity
C. Ticket stock
D. Attendance rate
Answer: A
Rationale: Measures revenue efficiency.
6. Yield management focuses on:
A. Selling the right ticket to the right customer
B. Coaching strategy
C. Stadium design
D. Refereeing
Answer: A
Rationale: Yield maximizes revenue.
7. Price discrimination in ticketing means:
A. Charging different prices for different customers
B. Same price for all
C. Free entry
D. Random pricing
Answer: A
Rationale: Prices vary by segment.
8. Early bird pricing refers to:
A. Lower prices for early buyers
B. Higher prices early
C. No discounts
D. Random pricing
Answer: A
Rationale: Incentivizes early purchase.
9. Season tickets are:
A. Passes for multiple games
B. Single entry tickets
C. Free passes
D. Referee passes
Answer: A
Rationale: Covers multiple events.
, 10. Box office refers to:
A. Ticket selling point
B. Coaching center
C. Stadium roof
D. Referee office
Answer: A
Rationale: Box office sells tickets.
11. Revenue leakage means:
A. Loss of potential income
B. Extra income
C. Stadium expansion
D. Coaching gain
Answer: A
Rationale: Leakage reduces revenue.
12. Ticket inventory refers to:
A. Available seats for sale
B. Stadium seats only
C. Referee list
D. Coach list
Answer: A
Rationale: Inventory is supply.
13. Scalping is:
A. Illegal resale of tickets
B. Coaching strategy
C. Stadium design
D. Ticket printing
Answer: A
Rationale: Resale at inflated prices.
14. Secondary ticket market is:
A. Resale platform
B. Official sales only
C. Coaching system
D. Stadium design
Answer: A
Rationale: Resale marketplace.
EXAMINATION QUESTIONS AND CORRECT ANSWER
WITH EXPLANATION GRADED A+ STUDY GUIDE
SOUTHERN NE WHAMPSHIRE UNIVERSITY
1. Ticketing in sport refers to:
A. Selling access to events
B. Coaching athletes
C. Stadium construction
D. Refereeing
Answer: A
Rationale: Ticketing involves selling event entry.
2. Revenue management is:
A. Maximizing income using pricing strategies
B. Coaching athletes
C. Building stadiums
D. Refereeing games
Answer: A
Rationale: It focuses on income optimization.
3. Primary goal of ticketing is to:
A. Generate revenue
B. Train athletes
C. Design stadiums
D. Manage referees
Answer: A
Rationale: Ticketing earns income.
4. Dynamic pricing means:
A. Changing prices based on demand
B. Fixed pricing always
C. Free tickets
D. Random pricing
Answer: A
Rationale: Prices adjust with demand.
,5. Revenue per available seat is called:
A. RevPASH / yield concept
B. Stadium capacity
C. Ticket stock
D. Attendance rate
Answer: A
Rationale: Measures revenue efficiency.
6. Yield management focuses on:
A. Selling the right ticket to the right customer
B. Coaching strategy
C. Stadium design
D. Refereeing
Answer: A
Rationale: Yield maximizes revenue.
7. Price discrimination in ticketing means:
A. Charging different prices for different customers
B. Same price for all
C. Free entry
D. Random pricing
Answer: A
Rationale: Prices vary by segment.
8. Early bird pricing refers to:
A. Lower prices for early buyers
B. Higher prices early
C. No discounts
D. Random pricing
Answer: A
Rationale: Incentivizes early purchase.
9. Season tickets are:
A. Passes for multiple games
B. Single entry tickets
C. Free passes
D. Referee passes
Answer: A
Rationale: Covers multiple events.
, 10. Box office refers to:
A. Ticket selling point
B. Coaching center
C. Stadium roof
D. Referee office
Answer: A
Rationale: Box office sells tickets.
11. Revenue leakage means:
A. Loss of potential income
B. Extra income
C. Stadium expansion
D. Coaching gain
Answer: A
Rationale: Leakage reduces revenue.
12. Ticket inventory refers to:
A. Available seats for sale
B. Stadium seats only
C. Referee list
D. Coach list
Answer: A
Rationale: Inventory is supply.
13. Scalping is:
A. Illegal resale of tickets
B. Coaching strategy
C. Stadium design
D. Ticket printing
Answer: A
Rationale: Resale at inflated prices.
14. Secondary ticket market is:
A. Resale platform
B. Official sales only
C. Coaching system
D. Stadium design
Answer: A
Rationale: Resale marketplace.
