D099 Module 4 Latest Verified Version
And Frequently tested Exam With
Expected real Questions With Well
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, Briefly describe the key functions of CRM systems. - correct ans:CRM is a customer database that holds
all the information regarding a transaction and all the communication the customer has had with the
company.
- Also provide tools to help marketers/salespeople better manage customer relationships and meet their
customers' needs.
CRM systems generally capture and maintain information about prospective as well as current
customers, making such systems very useful to both marketing and sales processes.
List and describe the 4 business goals of CRM systems. - correct ans:1. Centralize sales data for
operational efficiency
2. Automate selling administrative tasks to boost productivity and lower the overall costs of marketing,
sales, and account management
3. Capture new leads and move them through the sales process
4. Support and manage relationships with current customers to maximize the lifetime value of those
relationships to the company
Briefly describe the 3 objectives of CRM systems. - correct ans:1. Customer acquisition: consists of all the
business activities directed at acquiring new customers or expanding a group of customers & must focus
on customer requirements and customize product and service offerings; the goal is to ensure customer
loyalty and build long-term relationships.
2. Customer retention: when customer needs are being met, and expectations are exceeded, it is highly
likely that existing customers will be retained. The rate at which an organization can retain its customer
base can be a key source of competitive advantage
3. Customer profitability: seeks to increase the profit margins of a particular customer segment by
offering the desired product and service at the right time through the right channel.
Describe the operational, analytical, and collaborative functions of CRM systems. - correct ans:1.
Operational: this type of CRM relates to integrating sales, marketing, and customer support to ensure
that customer satisfaction is as high as possible, as well as focusing on automate repetitive tasks to allow
the sales team to pursue more deals.
2. Analytical: analytical CRM captures customer data from various channels and collects the various data
points into one centralized location for analysis-- helps understand, predict, scale, and optimize
customer interactions to strengthen customer relationships.
3. Collaborative: collaborative CRM involves the integration across customer interactions and channels
(finance, sales, and service) with the purpose of engaging with the customer in a consistent and
meaningful way.
And Frequently tested Exam With
Expected real Questions With Well
Elaborated Correct Answers GRADED
A+
Professional Academic Assistance Services
Services Offered
Proctored Exam Assistance
Online Class Management (Full Course Support)
Exam Preparation & Study Materials
Assignments and Coursework Support
Essays and Research Papers
Discussion Posts and Replies
, Briefly describe the key functions of CRM systems. - correct ans:CRM is a customer database that holds
all the information regarding a transaction and all the communication the customer has had with the
company.
- Also provide tools to help marketers/salespeople better manage customer relationships and meet their
customers' needs.
CRM systems generally capture and maintain information about prospective as well as current
customers, making such systems very useful to both marketing and sales processes.
List and describe the 4 business goals of CRM systems. - correct ans:1. Centralize sales data for
operational efficiency
2. Automate selling administrative tasks to boost productivity and lower the overall costs of marketing,
sales, and account management
3. Capture new leads and move them through the sales process
4. Support and manage relationships with current customers to maximize the lifetime value of those
relationships to the company
Briefly describe the 3 objectives of CRM systems. - correct ans:1. Customer acquisition: consists of all the
business activities directed at acquiring new customers or expanding a group of customers & must focus
on customer requirements and customize product and service offerings; the goal is to ensure customer
loyalty and build long-term relationships.
2. Customer retention: when customer needs are being met, and expectations are exceeded, it is highly
likely that existing customers will be retained. The rate at which an organization can retain its customer
base can be a key source of competitive advantage
3. Customer profitability: seeks to increase the profit margins of a particular customer segment by
offering the desired product and service at the right time through the right channel.
Describe the operational, analytical, and collaborative functions of CRM systems. - correct ans:1.
Operational: this type of CRM relates to integrating sales, marketing, and customer support to ensure
that customer satisfaction is as high as possible, as well as focusing on automate repetitive tasks to allow
the sales team to pursue more deals.
2. Analytical: analytical CRM captures customer data from various channels and collects the various data
points into one centralized location for analysis-- helps understand, predict, scale, and optimize
customer interactions to strengthen customer relationships.
3. Collaborative: collaborative CRM involves the integration across customer interactions and channels
(finance, sales, and service) with the purpose of engaging with the customer in a consistent and
meaningful way.
