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relationship selling - correct ans:sales technique that focuses on the interaction between the buyer and
the salesperson rather than the price or details of the product
,value creation - correct ans:the performance of actions that increase the worth of goods, services, or
even a business
sales process - correct ans:incorporates actually selling the company's products or service to its
customers
personal selling - correct ans:a type of selling that uses person-to-person interaction to sell products and
services
customer loyalty - correct ans:having a positive attitude toward a product or brand, which includes
supportive behavior from the customer
brand trust - correct ans:the willingness of the average consumer to rely on the ability of the brand to
perform its stated function
conversion rates - correct ans:the percentage of prospective customers who take a specific action you
want
sales forecast - correct ans:the process of estimating future sales
operational budget - correct ans:a plan for expenditures required to maintain the functioning of a
business venture or public organization
product-market fit - correct ans:degree to which a product satisfies a strong market demand
corporate structure - correct ans:an organization's different departments or business units within a
company to achieve its overall mission and goals
functional structure - correct ans:an organization structure that groups employees according to a
specialized or similar set of roles or tasks
, modular structure - correct ans:divides the business into small, tightly knit SBUs, which focus on specific
elements of the organizational process
strategic business unit - correct ans:a profit center that focuses on product offering and market segment
competitive advantage - correct ans:a condition or circumstance that puts a company in a favorable or
superior business position
sustainable competitive advantage - correct ans:company assets, attributes, or abilities that are difficult
to duplicate or exceed and provide a superior or favorable long-term position over competitors
customer relationship management (CRM) - correct ans:processes implemented by a company to handle
its contact with customers with the goal of creating a unified customer experience to maximize
retention
business intelligence (BI) - correct ans:the use of data in an enterprise to facilitate decision-making. It
encompasses understanding the actual operation of the company, as well as the anticipation of future
events, with the aim of providing knowledge to support business decisions
big data analytics - correct ans:large, complex data sets that require non-traditional data processing
software to predict trends and forecasts
organizational ethics - correct ans:the principles and standards by which businesses operate and it is
how an organization responds to an internal or external stimulus
marketing concept - correct ans:identifying customer needs and then producing the goods or services
that will satisfy those needs while making a profit for the organization
"right" principle - correct ans:getting the right goods or services to the right people at the right place,
time, and price, using the right promotional techniques
promotion - correct ans:the attempt by marketers to inform, persuade, or remind consumers and
industrial users to engage in the exchange process