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Discussion Posts and Replies
, How does empathy contribute to building a good relationship with a customer? - correct ans:By creating
an emotional connection with clients to show understanding that is built on trust
Why is responsive listening important when participating in verbal communication? - correct ans:It
encourages the salesperson to repeat back to the customer what they believe the customer needs.
What is a result of a salesperson conducting follow-up on a sale? - correct ans:Ensures customer
satisfaction
Every semester, a nationally known textbook company's salesperson visits each professor at a college to
show what the company offers in the subject that the professor teaches. The salesperson hopes the
professors will adopt the book for use in the next academic year.
Which type of salesperson role does this scenario illustrate? - correct ans:Missionary
A small company manufactures automobile hood ornaments and sells them in a small store located at
one end of the factory.
Which type of sales channel is being used by this company? - correct ans:Direct
A salesperson wants to get to know a prospective customer by establishing ongoing communication to
ensure current as well as future sales.
Which sales approach is the salesperson using? - correct ans:Relationship
A salesperson prepares for a customer meeting by reviewing the number of products the customer has
purchased since the company started. The salesperson decides to open the conversation by reviewing
how the company has consistently provided a trusted product since the start of the customer
relationship.
How does this salesperson's approach help achieve sales goals? - correct ans:It emphasizes company
value to the customer