PUBLICATION & DESIGN EXAM #1 QUESTIONS WITH CORRECT ANSWERS 2026

PUBLICATION & DESIGN EXAM #1 QUESTIONS WITH
CORRECT ANSWERS 2026

PrimaryBAudienceB-BCORRECTBANSWERSB-
PotentialBcustomersBwhoBareBdirectlyBtargetedBbyBaBbusinessBinBhopesBofBmakingBaBsale



WhoBisBtheB'SecondaryBAudience'?B-BCORRECTBANSWERSB-
PotentialBcustomersBreachedBviaBwordBofBmouth,BsocialBmedia,BorBotherBindirectBmeans



WhatBareBexamplesBofBdemographicBcharacteristics?B-BCORRECTBANSWERSB-
Age,BGender,BEducationBLevel,BOccupation,BMaritalBStatus,BGeographicalBLocation



WhatBareBexamplesBofBpsychographicBcharacteristics?B-BCORRECTBANSWERSB-
Values,BAttitudes,BInterests,BHobbies,BPoliticalBBeliefs



BrandB-BCORRECTBANSWERSB-
AnyBfeatureBthatBidentifiesBoneBseller'sBgoodBorBserviceBasBdifferentBfromBorBbetterBthanBthoseBofB
otherBsellers



BrandingB-BCORRECTBANSWERSB-
TheBprocessBofBusingBvisualBelementsBtoBestablishBvalueBandBstatusBforBaBcompany,Bservice,BorBpro
duct



VisualBIdentityB-BCORRECTBANSWERSB-
DistinctBsymbols,Bcolors,Btypography,BandBdesignsBthatBmakeBaBcompanyBorBorganizationBrecogniz
able

, (TrueBorBFalse),BTheBgraphicBdesigner'sBroleBinBtheBbrandingBprocessBisBtoBcreate/orBapplyBvisualBid
entityBtoBtheBbusiness'sBpackaging,Badvertising,BorBcommunicationBmaterialsB-
BCORRECTBANSWERSB-True




WhichBofBtheBareBgoodBreasonsBcompaniesBspendBtheBtimeBandBresourcesBtoBbrandBthemselvesB-
BCORRECTBANSWERSB-


ToBestablishBtheirBplaceBinBtheirBmarket,BearnBcustomerBloyalty,BdevelopBandBbrandBawareness



WhatBisBtypography?B-BCORRECTBANSWERSB-TheBartBandBtechniqueBofBarrangingBtype



WhatBisBtheBpurposeBofBtypography?B-BCORRECTBANSWERSB-
ToBmakeBwrittenBlanguageBvisuallyBappealing,Breadable,BandBlegible



(TrueBorBFalse),BAccordingBtoBprofessionalBtypographersBthereBisBnoBdifferenceBbewteenBtheBterms
B"typeface"BandB"font",BandBtheBtermsBcanBbeBusedBinterchangeablyB-BCORRECTBANSWERSB-False




ManyBtypographerBtermsBweBuseBtodayBareBbasedBonBwhatBinventionB-BCORRECTBANSWERSB-
MoveableBType



BaselineB-BCORRECTBANSWERSB-TheBhorizontalBplaneBonBwhichBtypeBsits



LeadingB-BCORRECTBANSWERSB-TheBverticalBspaceBbetweenBlinesBofBtype



KerningB-BCORRECTBANSWERSB-TheBspaceBbetweenBpairsBofBcharactersBnextBtoBeachBother.



TrackingB-BCORRECTBANSWERSB-TheBspaceBbetweenBaBseriesBofBcharactersBinBaBlineBofBtext.



DifferenceBbetweenBSerif,BSerifBSans,BDisplay,BandBScriptBtypefaces.B-BCORRECTBANSWERSB-?