MNG3701 ASSIGNMENT NO.2
YEAR 2021
, Table of Contents
1. Introduction.......................................................................................................................................... 3
1.1. The environment in which the use of Porter's five forces would be applicable. ................... 3
1.2. The environment in which the use of PESTEL (G) would be applicable. .............................. 6
2. The explanation of VRIO acronym using the case study. ............................................................ 9
3. The use of value chain to classify and explain any five capabilities of the City Lodge Hotel
Group. ........................................................................................................................................................ 10
4. The use of five brands as examples to explain the various business-level strategies for
creating and sustaining competitive advantage. ................................................................................. 12
5. Conclusion ......................................................................................................................................... 14
6. References ........................................................................................................................................ 14
YEAR 2021
, Table of Contents
1. Introduction.......................................................................................................................................... 3
1.1. The environment in which the use of Porter's five forces would be applicable. ................... 3
1.2. The environment in which the use of PESTEL (G) would be applicable. .............................. 6
2. The explanation of VRIO acronym using the case study. ............................................................ 9
3. The use of value chain to classify and explain any five capabilities of the City Lodge Hotel
Group. ........................................................................................................................................................ 10
4. The use of five brands as examples to explain the various business-level strategies for
creating and sustaining competitive advantage. ................................................................................. 12
5. Conclusion ......................................................................................................................................... 14
6. References ........................................................................................................................................ 14
