PHS/HCL 255 Exam 3 2026
Exam Questions and Answers |
A+ Score Assured
what is formative research? - ANSWER ✔✔The information gathering
activities you conduct prior to developing a health communication
strategy.
The process by which researchers or public health professionals define
a community of interest, determine how to access that community, and
describe the attributes of the community that are relevant to a specific
issue.
,formative research is done to ______ an intervention - ANSWER
✔✔develop
Formative research guides concepts, messages, materials, and
channels to give _______ the best chance at success - ANSWER
✔✔intervention
quantiative - ANSWER ✔✔Classifying and counting. Used to
generating numerical data or data that can be transformed into usable
statistics. It is used to quantify attitudes, opinions, behaviors, and other
defined variables.
Examples of Quantitative research - ANSWER ✔✔Quantitative data
= polls, questionnaires, labs, any numerical data, etc.
How many children are obese?
What is the change in weight after an exercise intervention?
How many children say they hate sports during gym class?
,Qualitative - ANSWER ✔✔Provides a back story. Used to gain an
understanding of underlying reasons, opinions, and motivations.
Provides insights into the problem or helps to develop ideas.
Examples of qualitative research - ANSWER ✔✔Qualitative data =
focus groups, interviews, observational methods, etc.
Why do they hate sports during gym?
Do all children feel this way?
what are the 5 levels of behavior - ANSWER ✔✔Make it
-understood
- a habit
- easy
- desirable
- rewarding
Group behavior change & Diffusion of Innovation - ANSWER ✔✔DOI
describes how new ideas, and practices are spread within a group.
3
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STATEMENT. ALL RIGHTS RESERVED
, How to move the majority?
Formative research can determine a diffusion spectrum for a group and
describe characteristics of each.
Start small! Get the innovators involved- according to DOI, others will
follow (early/late majority).
To get 50% of population to do it, target efforts on leading 10-20%.
- Rely on word of mouth, buzz, etc.
This is called: "Thought-leader promotion"
Doers - ANSWER ✔✔people who perform the behavior. (The
maintenance stage of TTM)
learning from doers does what - ANSWER ✔✔makes the behavior
more fun, easy, popular, or important than not doing the behavior.
Exam Questions and Answers |
A+ Score Assured
what is formative research? - ANSWER ✔✔The information gathering
activities you conduct prior to developing a health communication
strategy.
The process by which researchers or public health professionals define
a community of interest, determine how to access that community, and
describe the attributes of the community that are relevant to a specific
issue.
,formative research is done to ______ an intervention - ANSWER
✔✔develop
Formative research guides concepts, messages, materials, and
channels to give _______ the best chance at success - ANSWER
✔✔intervention
quantiative - ANSWER ✔✔Classifying and counting. Used to
generating numerical data or data that can be transformed into usable
statistics. It is used to quantify attitudes, opinions, behaviors, and other
defined variables.
Examples of Quantitative research - ANSWER ✔✔Quantitative data
= polls, questionnaires, labs, any numerical data, etc.
How many children are obese?
What is the change in weight after an exercise intervention?
How many children say they hate sports during gym class?
,Qualitative - ANSWER ✔✔Provides a back story. Used to gain an
understanding of underlying reasons, opinions, and motivations.
Provides insights into the problem or helps to develop ideas.
Examples of qualitative research - ANSWER ✔✔Qualitative data =
focus groups, interviews, observational methods, etc.
Why do they hate sports during gym?
Do all children feel this way?
what are the 5 levels of behavior - ANSWER ✔✔Make it
-understood
- a habit
- easy
- desirable
- rewarding
Group behavior change & Diffusion of Innovation - ANSWER ✔✔DOI
describes how new ideas, and practices are spread within a group.
3
COPYRIGHT©JOSHCLAY 2025/2026. YEAR PUBLISHED 2026. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE. PRIVACY
STATEMENT. ALL RIGHTS RESERVED
, How to move the majority?
Formative research can determine a diffusion spectrum for a group and
describe characteristics of each.
Start small! Get the innovators involved- according to DOI, others will
follow (early/late majority).
To get 50% of population to do it, target efforts on leading 10-20%.
- Rely on word of mouth, buzz, etc.
This is called: "Thought-leader promotion"
Doers - ANSWER ✔✔people who perform the behavior. (The
maintenance stage of TTM)
learning from doers does what - ANSWER ✔✔makes the behavior
more fun, easy, popular, or important than not doing the behavior.
