Customer Service NRF-Chapter 1 Exam
Questions and Answers with Verified
Solutions | Latest Updated 2026
Brick-and-mortar The presence of a physical storefront and
face-to-
face customer experiences.
Closeout stores Off-price stores that offer an assortment of
brand-
name merchandise at a significant
discount off the
manufacturers' price. Ex: Marshalls, Ross
Commercial cue Advertising message that impacts
purchase
decisions
Image:
Commercial cue
Comparison shopper The customer who spends time searching
for the
best price or deal on the item she is
looking to
purchase.
, Convenience stores These stores aim at providing their
customers a
convenient shopping experience. These
general
merchandise stores are easily accessible,
small in
size, with quick shopping and easy
checkout. Ex: 7-
Eleven, Phillip 66
Department stores These stores offer good service and a
broad
variety and assortment of products of
mid-to-high
quality. Ex: Kohl's, Dillard's, JC Penney
Direct selling Salespeople contact customers directly in
a
convenient location, often at a customer's
home;
demonstrate product benefits; take orders;
and
deliver the products or perform the
services. Ex:
Mary Kay, Avon, Tupperware
Discount stores These retailers offer a broad variety of
merchandise, limited service, and low
prices. Ex:
Walmart, Dollar General, Family Dollar
Questions and Answers with Verified
Solutions | Latest Updated 2026
Brick-and-mortar The presence of a physical storefront and
face-to-
face customer experiences.
Closeout stores Off-price stores that offer an assortment of
brand-
name merchandise at a significant
discount off the
manufacturers' price. Ex: Marshalls, Ross
Commercial cue Advertising message that impacts
purchase
decisions
Image:
Commercial cue
Comparison shopper The customer who spends time searching
for the
best price or deal on the item she is
looking to
purchase.
, Convenience stores These stores aim at providing their
customers a
convenient shopping experience. These
general
merchandise stores are easily accessible,
small in
size, with quick shopping and easy
checkout. Ex: 7-
Eleven, Phillip 66
Department stores These stores offer good service and a
broad
variety and assortment of products of
mid-to-high
quality. Ex: Kohl's, Dillard's, JC Penney
Direct selling Salespeople contact customers directly in
a
convenient location, often at a customer's
home;
demonstrate product benefits; take orders;
and
deliver the products or perform the
services. Ex:
Mary Kay, Avon, Tupperware
Discount stores These retailers offer a broad variety of
merchandise, limited service, and low
prices. Ex:
Walmart, Dollar General, Family Dollar
