Braze Marketer Certification EXAM
questions and CORRECT Answers
Braze Attributes - CORRECT ANSWERS All standard and out-of-the-box attributes that are not
custom to your business and can be captured either out of the box or optionally through the SDK.
Out-of-the-Box Attributes - CORRECT ANSWERS The session attributes that we collect
automatically. Example: Device Type, OS
Standard Attributes - CORRECT ANSWERS Predefined, common pieces of information brands
can collect regardless of industry or audience and can be used for segmentation. Theses are
reserved attributes like first name, last name, etc
Out-of-the-Box Events - CORRECT ANSWERS Captured and updated automatically by the Braze
SDK. You don't need to record this separately as Custom Events or Custom Attributes. Example:
Session Start, Session End
Custom Attributes - CORRECT ANSWERS Custom attributes are attributes that are defined by
your team. These attributes can be in the form of dates, strings, boolean, integer, decimal, or array
data types. They can be named anything that does not conflict with any of the Braze-defined
standard attributes.
Braze Events - CORRECT ANSWERS All standard and out-of-the-box events that are not custom
to your business and can be captured either out of the box or optionally through the SDK.
Custom Events - CORRECT ANSWERS Events are actions a user takes that are recorded as a
time series. A time series records the first and last time an event takes place, as well as the total
number of times the event has occurred.
What does "out-of-the-box" data mean? - CORRECT ANSWERS Standard user profile data
automatically tracked by our SDK
T or F: You can only pull user data into Braze via SDK or API. - CORRECT ANSWERS False. You
can upload via CSV file as well.
, Which of the following is NOT an example of a Custom Attribute? Highest score
Favoriting an item
Has savings account
Date user joined loyalty program - CORRECT ANSWERS Favoriting an Item.
T or F: It's a best practice to set up as many custom events and attributes as possible to learn the
most about your users. - CORRECT ANSWERS False. Setting as many as possible can make your
experience more cluttered, waste your data point allotment, and distract from your overarching
goals. So be deliberate about the custom data you choose!
APIs are a means of... - CORRECT ANSWERS Data transfer
Our SDK serves as all of the following EXCEPT...
A creator of new capabilities
A notetaker that listens to users
A mailman that automates message delivery
A ninja that quickly exports analytics reports - CORRECT ANSWERS All except A ninja that
quickly exports analytics reports. Our SDK has nothing to do with exporting analytics reports.
All of the following will use data points EXCEPT...
Session start and end
Out-of-the-box data
Custom events
questions and CORRECT Answers
Braze Attributes - CORRECT ANSWERS All standard and out-of-the-box attributes that are not
custom to your business and can be captured either out of the box or optionally through the SDK.
Out-of-the-Box Attributes - CORRECT ANSWERS The session attributes that we collect
automatically. Example: Device Type, OS
Standard Attributes - CORRECT ANSWERS Predefined, common pieces of information brands
can collect regardless of industry or audience and can be used for segmentation. Theses are
reserved attributes like first name, last name, etc
Out-of-the-Box Events - CORRECT ANSWERS Captured and updated automatically by the Braze
SDK. You don't need to record this separately as Custom Events or Custom Attributes. Example:
Session Start, Session End
Custom Attributes - CORRECT ANSWERS Custom attributes are attributes that are defined by
your team. These attributes can be in the form of dates, strings, boolean, integer, decimal, or array
data types. They can be named anything that does not conflict with any of the Braze-defined
standard attributes.
Braze Events - CORRECT ANSWERS All standard and out-of-the-box events that are not custom
to your business and can be captured either out of the box or optionally through the SDK.
Custom Events - CORRECT ANSWERS Events are actions a user takes that are recorded as a
time series. A time series records the first and last time an event takes place, as well as the total
number of times the event has occurred.
What does "out-of-the-box" data mean? - CORRECT ANSWERS Standard user profile data
automatically tracked by our SDK
T or F: You can only pull user data into Braze via SDK or API. - CORRECT ANSWERS False. You
can upload via CSV file as well.
, Which of the following is NOT an example of a Custom Attribute? Highest score
Favoriting an item
Has savings account
Date user joined loyalty program - CORRECT ANSWERS Favoriting an Item.
T or F: It's a best practice to set up as many custom events and attributes as possible to learn the
most about your users. - CORRECT ANSWERS False. Setting as many as possible can make your
experience more cluttered, waste your data point allotment, and distract from your overarching
goals. So be deliberate about the custom data you choose!
APIs are a means of... - CORRECT ANSWERS Data transfer
Our SDK serves as all of the following EXCEPT...
A creator of new capabilities
A notetaker that listens to users
A mailman that automates message delivery
A ninja that quickly exports analytics reports - CORRECT ANSWERS All except A ninja that
quickly exports analytics reports. Our SDK has nothing to do with exporting analytics reports.
All of the following will use data points EXCEPT...
Session start and end
Out-of-the-box data
Custom events
