2026 COMPLETE QUESTIONS AND
VERIFIED ANSWERS
●● What is the focus of the 'B' in ABCs of selling? Answer: Sell
benefits, not features
●● What is the 'C' in ABCs of selling? Answer: Commitment & Service,
focusing on impact and long-term relationships
●● What is the marketing concept? Answer: Customer satisfaction leads
to profits
●● What are the 4 Ps of the Marketing Mix? Answer: Product, Price,
Place, Promotion
●● Define personal selling. Answer: Person-to-person communication to
persuade a buyer
●● What are the core principles of personal selling? Answer: Know the
customer and build relationships