Salesforce MCE-Con-201 Exam
Salesforce Certified Marketing Cloud
Engagement Consultant
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, 1.A customer wants to configure appointment reminders for patients in their clinic. The reminder should
be sent the day before the appointment date at 10 a.m., and the appointment record should be updated if
the patient was sent a reminder email.
What solution could be recommended?
A. Create a journey with CRM data source triggered on the reminder data and use Journey Builder
activities to send a reminder and update the record in Synchronized Data Extension.
B. Create a journey with CRM date-based entry source, and use Journey Builder activities to send a
reminder and update the record in CRM.
C. Create a daily scheduled automation to refresh the audience, and use Automation Studio activities to
send a reminder with AMPscript in the message to update the record in Synchronized Data Extension.
D. Create a daily scheduled automation to refresh the audience, and use Data Extension entry source for
a journey which activates a reminder and updates the record in CRM.
Answer: B
Explanation:
✅ Comprehensive and Detailed Explanation
Option B uses a Salesforce CRM Date-Based Entry Source in Journey Builder, which is designed exactly
for these kinds of time-based communications triggered off of Salesforce object records (such as
Appointment__c). This entry source allows Marketing Cloud to initiate a Journey X days before a date
field, and execute native Salesforce activities (such as updating the record when the message is sent).
You can enter contacts into a journey before or after a specific date in a CRM object.
You can configure the journey to start at a specific time of day, such as 10:00 AM.
You can use the Salesforce Update Contact Activity within the Journey to update fields on the original
record.
Exact Extract from Salesforce Documentation:
Source: Salesforce Help - Use a Salesforce Data Entry Source in Journey Builder
"Date-Based Entry: Add contacts to a journey based on a date attribute in the Salesforce object. You can
configure contacts to enter the journey before, after, or on the specified date and time."
"The Salesforce Update Contact Activity updates a record in your connected Salesforce account. For
example, use the activity to change the status of a lead or add a note to a contact after the contact
receives an email."
Source: Marketing Cloud Connect Implementation Guide
"With Marketing Cloud Connect, you can use Salesforce Data (such as Contacts or Custom Objects) as
the entry source in Journey Builder. This allows for triggering journeys directly from CRM records with
date-based logic."
❌ Why Other Options Are Incorrect – Backed by Official Extracts:
A – Invalid due to write-back to CRM limitations
"Synchronized Data Extensions are read-only copies of Salesforce CRM data. They can be used to
segment and send, but not updated directly from Marketing Cloud."
— Source: Salesforce Help – Synchronized Data Extensions
C – Not ideal due to manual AMPscript update workaround
"AMPscript can interact with data extensions, but using it to write back to Salesforce CRM requires
custom API integration and is not recommended when using Marketing Cloud Connect."
D – Data Extension entry source doesn't natively update CRM records
"Journeys triggered from a data extension cannot natively update Salesforce CRM unless custom API
Salesforce Certified Marketing Cloud
Engagement Consultant
https://www.passquestion.com/mce-con-201.html
35% OFF on All, Including MCE-Con-201 Questions and Answers
Pass MCE-Con-201 Exam with PassQuestion MCE-Con-201
questions and answers in the first attempt.
https://www.passquestion.com/
, 1.A customer wants to configure appointment reminders for patients in their clinic. The reminder should
be sent the day before the appointment date at 10 a.m., and the appointment record should be updated if
the patient was sent a reminder email.
What solution could be recommended?
A. Create a journey with CRM data source triggered on the reminder data and use Journey Builder
activities to send a reminder and update the record in Synchronized Data Extension.
B. Create a journey with CRM date-based entry source, and use Journey Builder activities to send a
reminder and update the record in CRM.
C. Create a daily scheduled automation to refresh the audience, and use Automation Studio activities to
send a reminder with AMPscript in the message to update the record in Synchronized Data Extension.
D. Create a daily scheduled automation to refresh the audience, and use Data Extension entry source for
a journey which activates a reminder and updates the record in CRM.
Answer: B
Explanation:
✅ Comprehensive and Detailed Explanation
Option B uses a Salesforce CRM Date-Based Entry Source in Journey Builder, which is designed exactly
for these kinds of time-based communications triggered off of Salesforce object records (such as
Appointment__c). This entry source allows Marketing Cloud to initiate a Journey X days before a date
field, and execute native Salesforce activities (such as updating the record when the message is sent).
You can enter contacts into a journey before or after a specific date in a CRM object.
You can configure the journey to start at a specific time of day, such as 10:00 AM.
You can use the Salesforce Update Contact Activity within the Journey to update fields on the original
record.
Exact Extract from Salesforce Documentation:
Source: Salesforce Help - Use a Salesforce Data Entry Source in Journey Builder
"Date-Based Entry: Add contacts to a journey based on a date attribute in the Salesforce object. You can
configure contacts to enter the journey before, after, or on the specified date and time."
"The Salesforce Update Contact Activity updates a record in your connected Salesforce account. For
example, use the activity to change the status of a lead or add a note to a contact after the contact
receives an email."
Source: Marketing Cloud Connect Implementation Guide
"With Marketing Cloud Connect, you can use Salesforce Data (such as Contacts or Custom Objects) as
the entry source in Journey Builder. This allows for triggering journeys directly from CRM records with
date-based logic."
❌ Why Other Options Are Incorrect – Backed by Official Extracts:
A – Invalid due to write-back to CRM limitations
"Synchronized Data Extensions are read-only copies of Salesforce CRM data. They can be used to
segment and send, but not updated directly from Marketing Cloud."
— Source: Salesforce Help – Synchronized Data Extensions
C – Not ideal due to manual AMPscript update workaround
"AMPscript can interact with data extensions, but using it to write back to Salesforce CRM requires
custom API integration and is not recommended when using Marketing Cloud Connect."
D – Data Extension entry source doesn't natively update CRM records
"Journeys triggered from a data extension cannot natively update Salesforce CRM unless custom API
