WITH SOLUTIONS GRADED A+
◉If there are two identical products, one that has 100% accessibility
and one that has 0% accessibility,. Answer: the product with 100%
accessibility will outsell the other 2 to 1 providing all other
attributes are identical.
◉What are three of the five Segments?. Answer: Traditional, Low
End, Performance
◉A segment manager's task is to. Answer: verify the products
entering and leaving a segment, the margin potential for those
products, capacity level and the distribution system as compared to
competitors.
◉Successful managers will:. Answer: a. Create a strategy
b. Coordinate company activities
c. Analyze the market and its competing products
ALL OF THE ABOVE
,◉What is the difference between the market segments at the
beginning of the round to the final round?. Answer: The fine cuts
overlap in the beginning and in year 8 only the rough cuts overlap.
◉After you have uploaded your decisions to the website, you can
change your official decisions as many times as you want prior to the
processing date and time of the round.. Answer: true
◉On perceptual map, the percentage of customers interested in a
product positioned outside of the rough cuts of that product is.
Answer: 0%
◉What trend can be explicitly observed in the industry in which
your company is operating?. Answer: Products become smaller and
smaller.
◉MTBF is measured in. Answer: hour increments
◉Customers that want small products and are willing to sacrifice
performance are in the. Answer: size segment
◉in capstone, pricing standards are set by. Answer: customers
(market segment)
, ◉Reliability" is expressed in terms of:. Answer: mean time before
failure
◉The two characteristics that the perceptual map evaluates are.
Answer: performance and size
◉Over time, the segments will drift in which direction on the
Perceptual Map?. Answer: down; right
◉The segments all drift to the lower-right section of the perceptual
map. Why does this drift take place?. Answer: customers want
smaller and faster products
◉The prices in each segment. Answer: drop by 50 cents each year
◉MTBF in the segments should be. Answer: mtbf
(performance)>mtbf (high end)
AND
mtbf (low end) < mtbf (size)
◉what is not a buying criteria. Answer: automation
◉traditional ideal spot is. Answer: near the center of its circle