PSYC 366 Test 2 | Questions and Answers |
2026 Study Updates | 100% Pass
Guarantee
Informational influence - ANSWER- -conformity occurring when people accept evidence
about reality provided by other people. Where these norms carry information.
E.g walk in a room and take in the information to act the way others are acting
Normative influence - ANSWER- -conformity based on a person's desire to fulfill others'
expectations, often to gain acceptance. It is due to wanting to fit in, belong, or get along well
with others
Collective identity - ANSWER- -the common characteristics and values used to define a
group. Determines what norms matter. Motivations then follow these norms
E.g what sfu students think and do are more relevant than what UBC students are doing
Public compliance - ANSWER- -conforming to other people's behavior publicly without
necessarily believing in what the other people are doing or saying. Just to fit in because of the
relationships with others around you
Private acceptance - ANSWER- -conforming by altering private beliefs as well as public
behaviour. Doing it independently of wanting to fit in.
Sherif (1936) - ANSWER- -Experiment: darkened room, laser light, pointing some distance
away from them. The light then seems like they are moving.
- then individually asked the estimate in inches of the light, then in groups
Results: individually they were making estimates as 1 or 2 inches. Though in group trials, their
estimates remained closer together at the end of 100 trials.
,these small groups of three influence on another to verge a shared perception
- sent them back for a solo round without others present, continued making guesses that were
similar to when they were in a group
- these results showcased evidence for informational influence, other people providing
information to influence thier decisions
Asch (1951) - ANSWER- -Experiment: The task that's given is to give the participants three
lines, and have to figure out which line matches the reference line
- On many trials they would go around before actually getting to the participant. On some of the
trials they would say something different. The participant then would be confused, and wonder
which line is it truly
- The purpose was to figure if the participant would say the answer that is actually right, or say
the answer that other people said
- Showcasing people conformed to this norm, that there was very obviously something wrong
with the other lines
Results: 75% conformed at least once during 12 critical trials
- On average, participants conformed 1/3 of the time
- Some of them only conformed 1 time during the 12
- Not conforming every single time
- 25% did not conform at all
- Part of the reason someone may conform is because they did not want to say an answer that
differs from everyone else (normative influence)
- Could be both informative
, A room with a viewpoint (Goldstein, Cialdini & Griskevicius, 2008) - ANSWER- -Experiment:
Wanted to test how likely one group would reuse towels in hotels more often based off of two
messaging convections. Had a standard environmental message as "the environment deserves
our respect, you can show your respect for nature and help save the environment by reusing
your towels during your stay"
- standard normal environmental message and normative message "join your fellow guests in
helping to save the environment. Almost 75% of guests who are asked to participate in our new
resource savings program do help by using their towels more than once"
RESULTS:
- Standard environmental message: 35% participate and use towels at least once during stay
- Descriptive norm message: 44% participate
- Limitations:
- The graph did not start at 0 and ended at 50%
- This makes it seem that more participants were using their towels at least once
- Some deception with this graph
Self categorization theory (turner, Hogg, Oakes, Reicher, Wetherell, 1987) - ANSWER- --
shared identity makes group behaviour possible
- identities are context-dependent
- determines what norms matter
Motivation to match category (group) prototype
2026 Study Updates | 100% Pass
Guarantee
Informational influence - ANSWER- -conformity occurring when people accept evidence
about reality provided by other people. Where these norms carry information.
E.g walk in a room and take in the information to act the way others are acting
Normative influence - ANSWER- -conformity based on a person's desire to fulfill others'
expectations, often to gain acceptance. It is due to wanting to fit in, belong, or get along well
with others
Collective identity - ANSWER- -the common characteristics and values used to define a
group. Determines what norms matter. Motivations then follow these norms
E.g what sfu students think and do are more relevant than what UBC students are doing
Public compliance - ANSWER- -conforming to other people's behavior publicly without
necessarily believing in what the other people are doing or saying. Just to fit in because of the
relationships with others around you
Private acceptance - ANSWER- -conforming by altering private beliefs as well as public
behaviour. Doing it independently of wanting to fit in.
Sherif (1936) - ANSWER- -Experiment: darkened room, laser light, pointing some distance
away from them. The light then seems like they are moving.
- then individually asked the estimate in inches of the light, then in groups
Results: individually they were making estimates as 1 or 2 inches. Though in group trials, their
estimates remained closer together at the end of 100 trials.
,these small groups of three influence on another to verge a shared perception
- sent them back for a solo round without others present, continued making guesses that were
similar to when they were in a group
- these results showcased evidence for informational influence, other people providing
information to influence thier decisions
Asch (1951) - ANSWER- -Experiment: The task that's given is to give the participants three
lines, and have to figure out which line matches the reference line
- On many trials they would go around before actually getting to the participant. On some of the
trials they would say something different. The participant then would be confused, and wonder
which line is it truly
- The purpose was to figure if the participant would say the answer that is actually right, or say
the answer that other people said
- Showcasing people conformed to this norm, that there was very obviously something wrong
with the other lines
Results: 75% conformed at least once during 12 critical trials
- On average, participants conformed 1/3 of the time
- Some of them only conformed 1 time during the 12
- Not conforming every single time
- 25% did not conform at all
- Part of the reason someone may conform is because they did not want to say an answer that
differs from everyone else (normative influence)
- Could be both informative
, A room with a viewpoint (Goldstein, Cialdini & Griskevicius, 2008) - ANSWER- -Experiment:
Wanted to test how likely one group would reuse towels in hotels more often based off of two
messaging convections. Had a standard environmental message as "the environment deserves
our respect, you can show your respect for nature and help save the environment by reusing
your towels during your stay"
- standard normal environmental message and normative message "join your fellow guests in
helping to save the environment. Almost 75% of guests who are asked to participate in our new
resource savings program do help by using their towels more than once"
RESULTS:
- Standard environmental message: 35% participate and use towels at least once during stay
- Descriptive norm message: 44% participate
- Limitations:
- The graph did not start at 0 and ended at 50%
- This makes it seem that more participants were using their towels at least once
- Some deception with this graph
Self categorization theory (turner, Hogg, Oakes, Reicher, Wetherell, 1987) - ANSWER- --
shared identity makes group behaviour possible
- identities are context-dependent
- determines what norms matter
Motivation to match category (group) prototype
