DMI Pro EXAM Questions and Answers (Verified
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Terms in this set (78)
Inbound Marketing Pull Strategy, closely aligned with digital
marketing, attracts leads by providing helpful
content
Outbound Marketing Associated with traditional and digital marketing,
uses volume and repetition to spread word of
existence, push strategy
Owned Media Example Blog, Website, Social Media Account,
Paid Media Example Display Ads, Social Media, Retargeting
Earned Media Example Word of mouth promotion, reviews, and mentions
, Direct Marketing Mailings and brochures, flyers, and coupons
Broadcast Marketing Product placement, program sponsorship, and
cinema advertisement
Referral Marketing Fidelity cards, word of mouth, and discounts for
sponsorships
Traditional Marketing Outbound, one-to-many, mass, passive audience
characteristics
Digital Marketing characteristics Active audience, inbound, one-to-one, individual
3i principles 1. Initiate
2. Iterate
3. Integrate
What elements of a SMART Specific and Measurable
objective are illustrated in the
following statement?
In order to establish myself as a
digital marketing expert, I will
complete a diploma in digital
marketing.
Audience Research Survey tool, marketing research company, social
media platform, behavior analytics
Answers) Study Guide (latest version verified for
accuracy) | 2025\2026 Latest!!
Save
Terms in this set (78)
Inbound Marketing Pull Strategy, closely aligned with digital
marketing, attracts leads by providing helpful
content
Outbound Marketing Associated with traditional and digital marketing,
uses volume and repetition to spread word of
existence, push strategy
Owned Media Example Blog, Website, Social Media Account,
Paid Media Example Display Ads, Social Media, Retargeting
Earned Media Example Word of mouth promotion, reviews, and mentions
, Direct Marketing Mailings and brochures, flyers, and coupons
Broadcast Marketing Product placement, program sponsorship, and
cinema advertisement
Referral Marketing Fidelity cards, word of mouth, and discounts for
sponsorships
Traditional Marketing Outbound, one-to-many, mass, passive audience
characteristics
Digital Marketing characteristics Active audience, inbound, one-to-one, individual
3i principles 1. Initiate
2. Iterate
3. Integrate
What elements of a SMART Specific and Measurable
objective are illustrated in the
following statement?
In order to establish myself as a
digital marketing expert, I will
complete a diploma in digital
marketing.
Audience Research Survey tool, marketing research company, social
media platform, behavior analytics
