Digital Marketing Institute Exam Prep EXAM, MOST
TESTED QUESTIONS AND VERIFIED SOLUTIONS/GET IT
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NRF Customer Service Review TTU BA-3301 Exam 1 Busi 406 Final ME
Teacher 181 terms Teacher 88 terms Teacher 414 terms Te
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Terms in this set (131)
what is digital marketing the use of new media or digital technology to achieve marketing and business
goals
characteristics most closely associated with inbound - pull strategy
marketing - attracts leads by providing helpful content
- closely aligned with digital marketing
characteristics most closely associated with outbound - push strategy
marketing - uses volume and repetition to spread word of existence
- associated with traditional and digital marketing
examples of owned media - blog
- social media account
- website
examples of paid media - display ads
- social media ads
- retargeting
, examples of earned media - mentions
- word of mouth promotion
- reviews
what is outbound marketing? a brand advertiser pushing out a message to a specified target audience with
the objective to drive awareness of a product or service
features of SEO - traffic is free
- results take time
features of ppc - traffic is paid
- results can be in minutes
match components of seo with correct activity: 1. technical - non-content related onsite activities
1. technical 2. off-page - gaining external links
2. off-page 3. on-page - content and keyword targeting
3. on-page
non-content related onsite activities
content and keyword targeting
gaining external links
indexing is the process of adding web pages to a low value content and duplicate content
search engine's database. what are common reasons for
pages not being placed into the index?
match each step that a search engine follows to an 1. ranking - sorting the position of search results based on search parameters
activity that happens during it 2. crawling - discovering a website's themes and topics
3. indexing - registering a page in a search engine's database
1. ranking
2. crawling
3. indexing
registering a page in a search engine's database
sorting the position of search results based on search
parameters
discovering a website's themes and topics
match the examples to the correct keyword type: transactional - buy coca cola merch online
navigational - cocacola.com
transactional - informational - how is coca cola made
navigational -
informational -
how is coca cola made
buy coca cola merch online
cocacola.com
TESTED QUESTIONS AND VERIFIED SOLUTIONS/GET IT
100% ACCURATE!! 2026!!
Leave the first rating
Save
Students also studied
Flashcard sets Study guides
NRF Customer Service Review TTU BA-3301 Exam 1 Busi 406 Final ME
Teacher 181 terms Teacher 88 terms Teacher 414 terms Te
charles_mwangangi Preview obole Preview muiajnr445 Preview
Terms in this set (131)
what is digital marketing the use of new media or digital technology to achieve marketing and business
goals
characteristics most closely associated with inbound - pull strategy
marketing - attracts leads by providing helpful content
- closely aligned with digital marketing
characteristics most closely associated with outbound - push strategy
marketing - uses volume and repetition to spread word of existence
- associated with traditional and digital marketing
examples of owned media - blog
- social media account
- website
examples of paid media - display ads
- social media ads
- retargeting
, examples of earned media - mentions
- word of mouth promotion
- reviews
what is outbound marketing? a brand advertiser pushing out a message to a specified target audience with
the objective to drive awareness of a product or service
features of SEO - traffic is free
- results take time
features of ppc - traffic is paid
- results can be in minutes
match components of seo with correct activity: 1. technical - non-content related onsite activities
1. technical 2. off-page - gaining external links
2. off-page 3. on-page - content and keyword targeting
3. on-page
non-content related onsite activities
content and keyword targeting
gaining external links
indexing is the process of adding web pages to a low value content and duplicate content
search engine's database. what are common reasons for
pages not being placed into the index?
match each step that a search engine follows to an 1. ranking - sorting the position of search results based on search parameters
activity that happens during it 2. crawling - discovering a website's themes and topics
3. indexing - registering a page in a search engine's database
1. ranking
2. crawling
3. indexing
registering a page in a search engine's database
sorting the position of search results based on search
parameters
discovering a website's themes and topics
match the examples to the correct keyword type: transactional - buy coca cola merch online
navigational - cocacola.com
transactional - informational - how is coca cola made
navigational -
informational -
how is coca cola made
buy coca cola merch online
cocacola.com
