MKC1 WGU
# Term Definition
1 How does cultural diversity affect By requiring tailored marketing strategies
marketing?
2 What element should marketing Substitute Products
managers consider when
scanning the competitive
environment?
3 A group of producers of a Sherman Antitrust Act
particular product decided to all
raise prices together and they
were accused of overcharging
consumers.Which federal law
would have allowed the United
States government to investigate
this unfair method of competition?
4 Which strategy will be best for the Increase spending on Advertising
marketer to advocate while faced
with a deflationary economic
environment?
5 A marketer believes its product Investigate the new technology for opportunities
has become obsolete for all opening in a new industry
markets. The marketer feels that a
new technology may have created
a substitute product and created
new desires for their former
consumers. What is their best
marketing alternative?
6 Marketers in a foreign country Targeting the same market in the U.S., they will
have been extremely successful in find that the product does not fit existing cultural
selling a particular product to a values and will not be purchased.
specific target market. They
decided to enter the United States
market and continue their current
sales and promotional tactics.
What will likely be the outcome?
7 How will the group membership The individual will make purchase decisions that
influence the individual's comply with group norms.
purchasing behavior?
, MKC1 WGU
# Term Definition
8 A marketer found that its Perceptual Screens
television promotions are no
longer effective because
consumers may no longer be
watching the advertising
commercials.Which influence may
be changing consumers'
behavior?
9 Which type of problem-solving Extended problem solving
process do consumers use when
making major purchases?
10 Which scenario requires Selecting a college
high-involvement decision
making?
11 When there are many competing Market orientation
products and services available to
customers, which orientation
should a firm a
12 What is an example of marketing A department store that views itself as a clothing
myopia? retailer
13 Why would a manufacturer use To target customers who have similar
market segmentation? characteristics
14 A firm wants to expand its Diversity of various ethnic groups within the
marketing efforts. Which market segment (B answered purchasing power and
segmentation criteria should be size)
considered?
15 Which types of marketing are Consumer behavior research and business-to
common positioning strategies? business marketing
16 Which research methods are used Observation, surveys, and controlled
by marketing researchers to experiments
collect primary data?
# Term Definition
1 How does cultural diversity affect By requiring tailored marketing strategies
marketing?
2 What element should marketing Substitute Products
managers consider when
scanning the competitive
environment?
3 A group of producers of a Sherman Antitrust Act
particular product decided to all
raise prices together and they
were accused of overcharging
consumers.Which federal law
would have allowed the United
States government to investigate
this unfair method of competition?
4 Which strategy will be best for the Increase spending on Advertising
marketer to advocate while faced
with a deflationary economic
environment?
5 A marketer believes its product Investigate the new technology for opportunities
has become obsolete for all opening in a new industry
markets. The marketer feels that a
new technology may have created
a substitute product and created
new desires for their former
consumers. What is their best
marketing alternative?
6 Marketers in a foreign country Targeting the same market in the U.S., they will
have been extremely successful in find that the product does not fit existing cultural
selling a particular product to a values and will not be purchased.
specific target market. They
decided to enter the United States
market and continue their current
sales and promotional tactics.
What will likely be the outcome?
7 How will the group membership The individual will make purchase decisions that
influence the individual's comply with group norms.
purchasing behavior?
, MKC1 WGU
# Term Definition
8 A marketer found that its Perceptual Screens
television promotions are no
longer effective because
consumers may no longer be
watching the advertising
commercials.Which influence may
be changing consumers'
behavior?
9 Which type of problem-solving Extended problem solving
process do consumers use when
making major purchases?
10 Which scenario requires Selecting a college
high-involvement decision
making?
11 When there are many competing Market orientation
products and services available to
customers, which orientation
should a firm a
12 What is an example of marketing A department store that views itself as a clothing
myopia? retailer
13 Why would a manufacturer use To target customers who have similar
market segmentation? characteristics
14 A firm wants to expand its Diversity of various ethnic groups within the
marketing efforts. Which market segment (B answered purchasing power and
segmentation criteria should be size)
considered?
15 Which types of marketing are Consumer behavior research and business-to
common positioning strategies? business marketing
16 Which research methods are used Observation, surveys, and controlled
by marketing researchers to experiments
collect primary data?
