MKTG 441 Final Exam Part 1 – Study Guide, Practice Questions & Exam
Review
"Quality" is defined by customers in terms of _____. - ANS ✔✔What they want and their ability
to pay for it
Identify the utilities or satisfactions associated with a product. - ANS ✔✔Labeling, Major
Function, Color, Smell, Texture
Thanks in part to the smartphone, marketplace power is held by - ANS ✔✔Consumers
What facilitates a company's success when innovative products are commercially launched? -
ANS ✔✔Conversion-ability
Select the characteristics of services - ANS ✔✔Inseparability, perishability, Intangibility
In context of the Product Component Model, identify the elements of the core component. -
ANS ✔✔What the product does and how the product works
Brews Inc. and Aromas Inc. are foreign companies that manufacture tea. While there is no stark
difference in quality of tea manufactured by the two companies, consumers have more positive
perceptions about the tea manufactured by Brews Inc., which is based in the United Kingdom.
This scenario is an example of _____. - ANS ✔✔country-of origin effect
According to Everett Rogers, diffusion is differentiated from other types of communications
research with respect to the element of _____. - ANS ✔✔Time
When a global brand is relatively unfamiliar in a country market, companies _____. - ANS
✔✔purchase familiar brands and revitalize their product components
Review
"Quality" is defined by customers in terms of _____. - ANS ✔✔What they want and their ability
to pay for it
Identify the utilities or satisfactions associated with a product. - ANS ✔✔Labeling, Major
Function, Color, Smell, Texture
Thanks in part to the smartphone, marketplace power is held by - ANS ✔✔Consumers
What facilitates a company's success when innovative products are commercially launched? -
ANS ✔✔Conversion-ability
Select the characteristics of services - ANS ✔✔Inseparability, perishability, Intangibility
In context of the Product Component Model, identify the elements of the core component. -
ANS ✔✔What the product does and how the product works
Brews Inc. and Aromas Inc. are foreign companies that manufacture tea. While there is no stark
difference in quality of tea manufactured by the two companies, consumers have more positive
perceptions about the tea manufactured by Brews Inc., which is based in the United Kingdom.
This scenario is an example of _____. - ANS ✔✔country-of origin effect
According to Everett Rogers, diffusion is differentiated from other types of communications
research with respect to the element of _____. - ANS ✔✔Time
When a global brand is relatively unfamiliar in a country market, companies _____. - ANS
✔✔purchase familiar brands and revitalize their product components
