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L EXAM PAPER 2026 QUESTIONS ANSWERED CO
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RRECTLY
◉ Add-on services. Answer: Available services for specific product
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purchases that customers can opt for (e.g., payment options, product
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modifications, or other ways that customers can protect their
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purchases).
◉ Alterations. Answer: Modifications to products that help them best
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meet the needs of customers (e.g., the tailoring of clothing items or in
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stalling additional memory in a laptop).
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◉ Analytical communication style. Answer: A communication style
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refers to the way a person interacts with others. Someone who has
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an analytical communication style typically wants the important da
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ta, facts and logic.
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◉ At-
will employment. Answer: Employment subject to termination by an
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employer at any time for any reason, except for an illegal reason such
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as discrimination. An employee is also free to leave a job at any time, f
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or any reason.
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,◉ Body language cues. Answer: Conscious or unconscious gestures
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and movements that express intentions. These are a key form of no
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nverbal communication. d
◉ Brand promise. Answer: An extension of the company brand that
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reflects the benefit of doing business with them—for example,
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providing quality customer service. d d d
◉ Breakaway statements. Answer: Phrases used to smooth the
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transition between one customer and the next one (e.g., "Would it be O
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K if I grab a few items for another customer?").
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◉ Buying. Answer: The branch of retail in charge of selecting and
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purchasing merchandise. d
◉ Clientele. Answer: The collective group of customers that are
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served by a specific retailer, when considered in total.
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◉ Closed-
ended questions. Answer: Questions that aim to get you a short or ye
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s/no answer. These are useful to limit the scope of a
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conversation, to confirm a specific response, or to close the sale.
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Closed-
ended questions often begin with words such as: will, can, may, are an
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d do.
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, ◉ Company brand. Answer: The overall impression gathered from i
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nformation that is seen, heard and experienced by customers who e
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ncounter a business, its products and its services.
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◉ Company culture. Answer: The unique way that an organization's
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employees interact with each other and with customers. The culture
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defines the personality of a company, and typically includes a variety
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of elements, such as work environment, company mission, value, ethi
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cs, expectations and goals. A company's culture can provide
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additional expectations for employees to deliver on the company's bra
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nd promises.d
◉ Company website. Answer: A website that represents a retailer on t
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he Internet. Retailer websites typically provide customers with a wa
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y to browse and purchase products and services that the
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company offers along with information about store locations and hou
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rs, career opportunities and general information about the
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company.
◉ Comparison shopper. Answer: A shopper who spends a lot of time
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checking out products and prices through online sites, visiting
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different stores, comparing retailer ads and/or getting the opinions o
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f others either personally or through social media.
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◉ Corporation. Answer: A business that has shareholders through p
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ublicly traded stock, and usually has a centralized decision-making
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