D373 (Marketing in the Digital Era | Marketing in
digital era
Save
Terms in this set (92)
An entrepreneur is planning to sell Price
new online accounting software-as-
a-service. All market competitors
charge an implementation fee in
addition to a monthly license fee for
comparable services. The
entrepreneur structures the business
model so that the company will
never charge an implementation fee.
Which element of the marketing mix
is the entrepreneur employing?
Promotion
People
Product
Price
,A charity supporting pediatric Psychographic
hospitals conducts market research
to identify what motivates people to
donate to similar children's charities.
Which type of marketing
segmentation applies to the primary
goal of the research?
Psychographic
Geographic
Demographic
Behavioral
A telecommunications company has Brand Value
$250 billion in revenue and a net
worth of $2 trillion.
Which aspect of branding does this
data represent?
Brand Awareness
Brand Personality
Brand Value
Brand Positioning
,A computer company is known for its Brand Identity
clean design, use of white space, and
a generally uncluttered, streamlined
look and feel.
Which aspect of branding is
represented by these details?
Brand Perception
Brand Identity
Brand Experience
Brand Storytelling
What is an example of a brand Product smell
element? Choose 2 answers. Company Slogan
Product smell
Product cost
Company mission
Company slogan
The consumers' experience of a True
brand depends on whether their
perception of the brand is confirmed
and whether the brand fulfills its
promise.
A well-known soft drink company Line extension
introduces new flavors into an
existing drink line.
Which aspect of branding does this
scenario describe?
Brand extension
Flanker brand
Line extension
Differentiation
, A credit card company partners with Co-branding
a music television station to launch a
debit card.
Which marketing concept is
described in this scenario?
Down market
Up market
Co-branding
Brand architecture
Which benefit occurs when a increased brand recognition
company participates in co-
branding?
Increased brand recognition
Increased appeal to both high- and
low-income consumers
Increased brand relevance
Decreased competition
A pharmaceutical company raises Inelastic demand
the price of diabetic insulin.
Customers still buy the medication,
and there is no or very little change
in the quantities they purchase or the
supply of insulin.
Which marketing concept is
described in this scenario?
Customer acquisition cost (CAC)
Down market
Customer lifetime value
Inelastic demand
digital era
Save
Terms in this set (92)
An entrepreneur is planning to sell Price
new online accounting software-as-
a-service. All market competitors
charge an implementation fee in
addition to a monthly license fee for
comparable services. The
entrepreneur structures the business
model so that the company will
never charge an implementation fee.
Which element of the marketing mix
is the entrepreneur employing?
Promotion
People
Product
Price
,A charity supporting pediatric Psychographic
hospitals conducts market research
to identify what motivates people to
donate to similar children's charities.
Which type of marketing
segmentation applies to the primary
goal of the research?
Psychographic
Geographic
Demographic
Behavioral
A telecommunications company has Brand Value
$250 billion in revenue and a net
worth of $2 trillion.
Which aspect of branding does this
data represent?
Brand Awareness
Brand Personality
Brand Value
Brand Positioning
,A computer company is known for its Brand Identity
clean design, use of white space, and
a generally uncluttered, streamlined
look and feel.
Which aspect of branding is
represented by these details?
Brand Perception
Brand Identity
Brand Experience
Brand Storytelling
What is an example of a brand Product smell
element? Choose 2 answers. Company Slogan
Product smell
Product cost
Company mission
Company slogan
The consumers' experience of a True
brand depends on whether their
perception of the brand is confirmed
and whether the brand fulfills its
promise.
A well-known soft drink company Line extension
introduces new flavors into an
existing drink line.
Which aspect of branding does this
scenario describe?
Brand extension
Flanker brand
Line extension
Differentiation
, A credit card company partners with Co-branding
a music television station to launch a
debit card.
Which marketing concept is
described in this scenario?
Down market
Up market
Co-branding
Brand architecture
Which benefit occurs when a increased brand recognition
company participates in co-
branding?
Increased brand recognition
Increased appeal to both high- and
low-income consumers
Increased brand relevance
Decreased competition
A pharmaceutical company raises Inelastic demand
the price of diabetic insulin.
Customers still buy the medication,
and there is no or very little change
in the quantities they purchase or the
supply of insulin.
Which marketing concept is
described in this scenario?
Customer acquisition cost (CAC)
Down market
Customer lifetime value
Inelastic demand
