MKTG 396 INTRODUCTION TO
MARKETING FINAL TEST 2026 QUESTIONS
WITH CORRECT ANSWERS GRADED A+
◍ objective properties.
Answer: physically verifiable characteristics such as age, gender, or number
of bottles purchased
◍ subjective properties.
Answer: cannot be directly observed because they are mental constructs
such as a person's attitude or intentions
◍ demand for a good is ineslatic when it's price elasticity is....
Answer: less than 1
◍ inductive reasoning.
Answer: start with specific observations to draw a general conclusion ex:
I've seen sun rise from the east everyday > sun rises in the east
◍ In the communication process, an actual HP Printer/fax machine
advertisment would be considered.....
Answer: the message
◍ social news sites.
Answer: people post news items or links to outside articles
◍ non probability sampling.
Answer: sampling in a way where sampling error cannot be measured, and
likely each population member does not have a known chance of being
included in the sample
◍ production orientation.
Answer: -internal focus-emphasize efficiency and low costs-process
, research is important-mass markets often required for successex: affordable
t-shirts that don't focus on trends or preferences. JUST high volume
production at a low cost
◍ Goals of Social media marketing.
Answer: • Build Relationships with customers• Strengthen brands• Launch
new product• Enter new market• Boost sales
◍ constructs.
Answer: abstract idea/concept
◍ judgement sample.
Answer: The researcher uses his or her judgment to select population
members who are good prospects for accurate information
◍ ethics in research history.
Answer: 1. WWII - experiements ran on humans by Nazi's2. National
Research act signed iunto law3. Belmont Report - signed into law(respect
for persons=transparency; beneficience= level of risk vs. reward;
justice=included/excluded from research
◍ Marginal revenue.
Answer: the change in total revenue resulting from the sale of an additional
unit of product
◍ Secondary data.
Answer: data that the company uses that they didn't collect themselves
◍ marketing research challenges.
Answer: 1. frequently wrong2. human behavior is hard to study3. research is
subject to bias & has limitations4. tells you where you ARE, but now where
to go
◍ marketing research.
Answer: process of DESIGNING, GATHERING, ANALYZING, &
REPORTING info that may be used to solve a specific marketing problem
◍ embodied knowledge.
, Answer: what you know through DOING & EXPERIENCE.ex: riding a
bike. you can't explain every detail but your body knows how to balance,
pedal, steer. knowledge is within movement not just words
◍ empirics.
Answer: "way of knowing," where knowledge comes fromex: you touch
something hot & feel it burn. you see smoke and you hear crackling. these
experiences tell you what fire is.
◍ who deals w/ ethical responsibilities.
Answer: Researcherclient>researcher>participant and reverse
◍ falsifacationism.
Answer: to be scientific, a claim needs to be able to fail a test
◍ occam's razor.
Answer: Simpler explanations are more likely to be true than complex ones.
◍ stakeholder orientation.
Answer: -external focus-emphasize a balance in satisfying all parties
touched by organization-consumer research important-select segments
served balanced with great concern for public personaex: coffee compnay
sources beans ethically, ensures fair wages for farmers, invests in local
communities, balances NEEDS FOR EVERYONE
◍ sales promotion.
Answer: short term incentive to encourage the purchase or sale of a
product/service
◍ marketing strategy.
Answer: selecting a segment of the market as the company's TARGET
MARKET & designing the proper "mix" of the 4P's to meet WANTS. &
NEEDS of target customers
◍ Runners can compared performances, set up profiles, meet new people and
share information on Nike's Nike + wesbite. Nike+ is an example of a(n)
______.
MARKETING FINAL TEST 2026 QUESTIONS
WITH CORRECT ANSWERS GRADED A+
◍ objective properties.
Answer: physically verifiable characteristics such as age, gender, or number
of bottles purchased
◍ subjective properties.
Answer: cannot be directly observed because they are mental constructs
such as a person's attitude or intentions
◍ demand for a good is ineslatic when it's price elasticity is....
Answer: less than 1
◍ inductive reasoning.
Answer: start with specific observations to draw a general conclusion ex:
I've seen sun rise from the east everyday > sun rises in the east
◍ In the communication process, an actual HP Printer/fax machine
advertisment would be considered.....
Answer: the message
◍ social news sites.
Answer: people post news items or links to outside articles
◍ non probability sampling.
Answer: sampling in a way where sampling error cannot be measured, and
likely each population member does not have a known chance of being
included in the sample
◍ production orientation.
Answer: -internal focus-emphasize efficiency and low costs-process
, research is important-mass markets often required for successex: affordable
t-shirts that don't focus on trends or preferences. JUST high volume
production at a low cost
◍ Goals of Social media marketing.
Answer: • Build Relationships with customers• Strengthen brands• Launch
new product• Enter new market• Boost sales
◍ constructs.
Answer: abstract idea/concept
◍ judgement sample.
Answer: The researcher uses his or her judgment to select population
members who are good prospects for accurate information
◍ ethics in research history.
Answer: 1. WWII - experiements ran on humans by Nazi's2. National
Research act signed iunto law3. Belmont Report - signed into law(respect
for persons=transparency; beneficience= level of risk vs. reward;
justice=included/excluded from research
◍ Marginal revenue.
Answer: the change in total revenue resulting from the sale of an additional
unit of product
◍ Secondary data.
Answer: data that the company uses that they didn't collect themselves
◍ marketing research challenges.
Answer: 1. frequently wrong2. human behavior is hard to study3. research is
subject to bias & has limitations4. tells you where you ARE, but now where
to go
◍ marketing research.
Answer: process of DESIGNING, GATHERING, ANALYZING, &
REPORTING info that may be used to solve a specific marketing problem
◍ embodied knowledge.
, Answer: what you know through DOING & EXPERIENCE.ex: riding a
bike. you can't explain every detail but your body knows how to balance,
pedal, steer. knowledge is within movement not just words
◍ empirics.
Answer: "way of knowing," where knowledge comes fromex: you touch
something hot & feel it burn. you see smoke and you hear crackling. these
experiences tell you what fire is.
◍ who deals w/ ethical responsibilities.
Answer: Researcherclient>researcher>participant and reverse
◍ falsifacationism.
Answer: to be scientific, a claim needs to be able to fail a test
◍ occam's razor.
Answer: Simpler explanations are more likely to be true than complex ones.
◍ stakeholder orientation.
Answer: -external focus-emphasize a balance in satisfying all parties
touched by organization-consumer research important-select segments
served balanced with great concern for public personaex: coffee compnay
sources beans ethically, ensures fair wages for farmers, invests in local
communities, balances NEEDS FOR EVERYONE
◍ sales promotion.
Answer: short term incentive to encourage the purchase or sale of a
product/service
◍ marketing strategy.
Answer: selecting a segment of the market as the company's TARGET
MARKET & designing the proper "mix" of the 4P's to meet WANTS. &
NEEDS of target customers
◍ Runners can compared performances, set up profiles, meet new people and
share information on Nike's Nike + wesbite. Nike+ is an example of a(n)
______.
