AQA A-level Media Studies: Specification, Content &
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Mediation
to intervene in a process. Media texts don't present reality, they
intervene and re-present it depending on what message they wish to send.
Selection
The decision over what is chosen to be represented and what is rejected;
Representation
The process by which the media present the real world, this is a construct
and not reality itself
,Mass Media
the main means of mass communication, such as broadcasting, publishing,
and the internet, considered collectively.
Active Audience
The theory that media audiences engage with or interact with media
products by contributing, participating or creating their own meanings.
E.g Reception Theory
Passive Audience
Passive audience theories stress the power of the media to directly
influence the ways in which audiences think or behave. E.g Cultivation Theory
Opinion Leader
individuals who receive messages from the media and pass on their own
interpretations in addition to the original media content.
, Opinion Follower
the audience mediates the information received directly from the media with
the ideas and thoughts expressed by another, influenced by a two step flow.
Mean World Syndrome
the belief that the world is more violent and brutal than it really is due to an
over exposure to violent texts e.g news, tv crime drama, film.
Mainstreaming
When heavy viewers of media, for instance television, begin to share the
same point of view due to their exposure to the content and the specific
messages.
Resonance
When a media message is confirmed by a viewer's lived experience.
Hegemonic Reading
The interpretation of a media text that the producers intended the audience to
have.
Assessment Exam Newest Exam Preparation With Complete
Questions And Correct Answers With Rationales | Already
Graded A+||Brand New Version!!University of East Anglia
Mediation
to intervene in a process. Media texts don't present reality, they
intervene and re-present it depending on what message they wish to send.
Selection
The decision over what is chosen to be represented and what is rejected;
Representation
The process by which the media present the real world, this is a construct
and not reality itself
,Mass Media
the main means of mass communication, such as broadcasting, publishing,
and the internet, considered collectively.
Active Audience
The theory that media audiences engage with or interact with media
products by contributing, participating or creating their own meanings.
E.g Reception Theory
Passive Audience
Passive audience theories stress the power of the media to directly
influence the ways in which audiences think or behave. E.g Cultivation Theory
Opinion Leader
individuals who receive messages from the media and pass on their own
interpretations in addition to the original media content.
, Opinion Follower
the audience mediates the information received directly from the media with
the ideas and thoughts expressed by another, influenced by a two step flow.
Mean World Syndrome
the belief that the world is more violent and brutal than it really is due to an
over exposure to violent texts e.g news, tv crime drama, film.
Mainstreaming
When heavy viewers of media, for instance television, begin to share the
same point of view due to their exposure to the content and the specific
messages.
Resonance
When a media message is confirmed by a viewer's lived experience.
Hegemonic Reading
The interpretation of a media text that the producers intended the audience to
have.
