MKT327 Guide......Integrated marketing communication

MODULE ONE - Essence of marketing Marketing efficiency is defined by which of the following statements?  The degree to which activities are carried out without waste of time or money, and without any negative impact on satisfy customer needs and wants Which of the following is one of the results of marketing connections at the macro level?  Improved quality of life Selling products and generating a profit is the essence of marketing?  False Marketing effectiveness is defined by which of the following statements?  The degree to which an organization activities produce results that matter to consumers Which of the following statements defines micro-marketing (or managerial marketing)  The activity for creating, communicating, delivering, and capturing the value from offerings that its stakeholders, and society What is the social process called that directs an economy’s flow of goods and services from producers to consumers in a way that effectively matches supply and demand and accomplishes the society’s objectives?  Macro-marketing How does marketing perform its most essential role at the macro level?  Through the universal marketing functions Which of the following produces (as opposed to create) value primarily through marketing, as opposed to production?  TIME, PLACE AND POSSESSION Which of the following creates (as opposed to produces) value primarily through marketing?  Time, place, possession A market differs from a central market only in terms that a central market refers to a physical location?  False The essential function of marketing includes which of the following types of connections? -communal (connection in the network of a community), physiological, physical Which of the following refers to a group of individuals, groups, or organizations that are integrated within a dynamic network of environmental cause and effect activities that share purpose and proximity? -community What type of utility makes goods and services available when they are wanted? -Time utility Marketing performs its most essential role at three broad levels macro, micro, and personal. At the macro level marketing serves as which of the following? -social mechanism Which of the following best defines the term 'customer perceive value', or just customer value? -buyer’s benefits at a specified price MODULE TWO - core elements of market creation which of the following defines ritual, one of the underlying components of community?  The artifacts or communal actions that embed meanings into the community