MKT 3301 QUESTIONS AND VERIFIED ANSWERS
Which of the following are the reasons for studying marketing? - Answers - — we are all
consumers, so we should learn about buying and selling
— because marketing costs can be important part of a products price, we should know
what we are paying for
— marketing helps ensure that the thins we buy are available when we need them
Marketing will be beneficial to you, as a student, because _________. - Answers - it will
help you to promote yourself
Which of the following are reasons why marketing can be important for future
employment? - Answers - — marketing can help in selling your ideas in a new job
— marketing can help in getting a job
Marketing today consists of just selling and advertising? - Answers - false
Marketing spurs ____, which means coming up with new ideas, goods, and services. -
Answers - innovation
for some goods and services, the cost of marketing accounts for about half of what the
consumer pays for them - Answers - true
The activities in a firm that try to identify customer needs and focus the flow of goods or
services in the firm in order to meet those needs is called - Answers - marketing
which of the following statements are true about the usefulness of studying marketing? -
Answers - — marketing offers many interesting jobs.
— marketing concepts can help "sell" yourself to a potential employer.
the national cancer society is an example of an organization that does not need to use
marketing - Answers - false
which of the following are benefits of having an understanding of marketing? - Answers
- — seeing how marketing relates to a variety of human activities
— giving you ideas about how to sell your ideas in a new job
— helping you to be more effective in your job
The macro view of marketing sees marketing as a(n) ______ process. - Answers -
social
which of the following are the basic ways of viewing marketing? - Answers - — from a
macro view, as a function of society
— from a micro view, as a function carried out by companies
, which of the following is not true about marketing? - Answers - it should take control of
production, accounting, and finance in order to be more effective
which of the following involves meeting the goals of an organization by anticipating
customer need and ensuring that the organization's products or services can help
satisfy those needs? - Answers - marketing
which of the following statements are true with respect to marketing and nonprofit
organizations? - Answers - — government agencies can be customers of non profit
organization
— the clients of a non profit organization may be consumers or business firms
— the marketing objective for a non profit organization may be increase membership
which of the following are true with respect to marketing and production? - Answers - —
marketing investigates what the future needs of customers might be.
— marketing starts with the potential needs of customers.
which of the following statements about marketing are correct? - Answers - —
marketing is more than just persuading customers.
— marketing builds relationships with customers.
a marketing exchange is ___. - Answers - usually part of an ongoing relationship
which of the following are used to promote marketing ideas? - Answers - — charities
— political parties
— entrepreneurs
effective marketing should start with: - Answers - potential customer needs
___ refers to the social process that is concerned with matching supply and demand
and meeting the needs of society by doing so. - Answers - macro-marketing
which of the following are true with respect to exchange in marketing? - Answers - —
sellers offer to exchange something that meets a need.
— marketing involves a willingness of at least two parties to engage in exchange.
which of the following are part of the role of macro-marketing system? - Answers - — to
get products to consumers at the right time, place, and price
— to match heterogeneous supply and heterogeneous demand
— to help ensure that the society's objectives are met
why is effective marketing difficult in an advanced economy? - Answers - producers and
consumers are commonly separated from each other in several ways.
Which of the following are the reasons for studying marketing? - Answers - — we are all
consumers, so we should learn about buying and selling
— because marketing costs can be important part of a products price, we should know
what we are paying for
— marketing helps ensure that the thins we buy are available when we need them
Marketing will be beneficial to you, as a student, because _________. - Answers - it will
help you to promote yourself
Which of the following are reasons why marketing can be important for future
employment? - Answers - — marketing can help in selling your ideas in a new job
— marketing can help in getting a job
Marketing today consists of just selling and advertising? - Answers - false
Marketing spurs ____, which means coming up with new ideas, goods, and services. -
Answers - innovation
for some goods and services, the cost of marketing accounts for about half of what the
consumer pays for them - Answers - true
The activities in a firm that try to identify customer needs and focus the flow of goods or
services in the firm in order to meet those needs is called - Answers - marketing
which of the following statements are true about the usefulness of studying marketing? -
Answers - — marketing offers many interesting jobs.
— marketing concepts can help "sell" yourself to a potential employer.
the national cancer society is an example of an organization that does not need to use
marketing - Answers - false
which of the following are benefits of having an understanding of marketing? - Answers
- — seeing how marketing relates to a variety of human activities
— giving you ideas about how to sell your ideas in a new job
— helping you to be more effective in your job
The macro view of marketing sees marketing as a(n) ______ process. - Answers -
social
which of the following are the basic ways of viewing marketing? - Answers - — from a
macro view, as a function of society
— from a micro view, as a function carried out by companies
, which of the following is not true about marketing? - Answers - it should take control of
production, accounting, and finance in order to be more effective
which of the following involves meeting the goals of an organization by anticipating
customer need and ensuring that the organization's products or services can help
satisfy those needs? - Answers - marketing
which of the following statements are true with respect to marketing and nonprofit
organizations? - Answers - — government agencies can be customers of non profit
organization
— the clients of a non profit organization may be consumers or business firms
— the marketing objective for a non profit organization may be increase membership
which of the following are true with respect to marketing and production? - Answers - —
marketing investigates what the future needs of customers might be.
— marketing starts with the potential needs of customers.
which of the following statements about marketing are correct? - Answers - —
marketing is more than just persuading customers.
— marketing builds relationships with customers.
a marketing exchange is ___. - Answers - usually part of an ongoing relationship
which of the following are used to promote marketing ideas? - Answers - — charities
— political parties
— entrepreneurs
effective marketing should start with: - Answers - potential customer needs
___ refers to the social process that is concerned with matching supply and demand
and meeting the needs of society by doing so. - Answers - macro-marketing
which of the following are true with respect to exchange in marketing? - Answers - —
sellers offer to exchange something that meets a need.
— marketing involves a willingness of at least two parties to engage in exchange.
which of the following are part of the role of macro-marketing system? - Answers - — to
get products to consumers at the right time, place, and price
— to match heterogeneous supply and heterogeneous demand
— to help ensure that the society's objectives are met
why is effective marketing difficult in an advanced economy? - Answers - producers and
consumers are commonly separated from each other in several ways.
