ADPR 3100 Exam 3 UPDATED ACTUAL QUESTIONS AND CORRECT ANSWERS
What brand in 1976 was forced by the FTC to spend $10 Listerine
million on corrective advertising?
What car company campaign claimed their diesel cars VW/AUDI
were "clean"/"environmentally friendly" from 2008 to
2015?
What brand claimed its product improved concentration Red Bull
and reaction speeds saying "it gives you wings" and was
fined?
What store claimed its store brand boosted immunity Walgreen Pharmacies
system and was fined?
What company claimed it provided absolute protection LifeLock
against I.D. theft and was fined?
What company/brand claimed it could prevent colds and Airborne
was fined?
What is a pseudo claim? we are not told how
What is a comparison with unidentified other? nothing to actually compare it to
What is an irrelevant comparison? could be that this is the only car in its class
Examples of measurable claims: "Crest fights cavities"
"Windex has better cleaning action"
"Apple is new and improved"
"Pontiac G6 coupe has the most head room in its class"
"4 out of 5 dentists recommend Scope"
Difference between deception and puffery: Deceptions is actionable, puffery is not actionable.
A lie likely to mislead, a consumer acting reasonably, Deception
"material"
, An advertiser's opinion of a product that is considered a Puffery
legitimate expression of biased opinion, exaggeration or
overstatement, expressed in broad, vague language, not
misdescriptions or false representations of specific
characteristics.
Created in 1914 to prevent unfair competition ... and to The Federal Trade Commission (FTC)
monitor and deter false, fraudulent, misleading, or
deceptive advertising.
The FTC (1983) uses a 3-part test to evaluate deceptive 1) There must be a representation, omission, or practice that is likely to mislead the
or untruthful advertising: consumer.
2) The act or practice must be evaluated from the perspective of a reasonable
consumer.
3) The representation, omission, or practice must be material - that is, likely to
affect a consumer's choice or use of a product or service.
Impactful to behaviors, attitudes, and beliefs. Material
Ex: Brand X claims it does ____ --> I might go buy it
because of that specific reason
What kind of constitutional protection is artistic Highest
expression/speech given?
What kind of constitutional protection is political Highest
expression/speech given?
What brand in 1976 was forced by the FTC to spend $10 Listerine
million on corrective advertising?
What car company campaign claimed their diesel cars VW/AUDI
were "clean"/"environmentally friendly" from 2008 to
2015?
What brand claimed its product improved concentration Red Bull
and reaction speeds saying "it gives you wings" and was
fined?
What store claimed its store brand boosted immunity Walgreen Pharmacies
system and was fined?
What company claimed it provided absolute protection LifeLock
against I.D. theft and was fined?
What company/brand claimed it could prevent colds and Airborne
was fined?
What is a pseudo claim? we are not told how
What is a comparison with unidentified other? nothing to actually compare it to
What is an irrelevant comparison? could be that this is the only car in its class
Examples of measurable claims: "Crest fights cavities"
"Windex has better cleaning action"
"Apple is new and improved"
"Pontiac G6 coupe has the most head room in its class"
"4 out of 5 dentists recommend Scope"
Difference between deception and puffery: Deceptions is actionable, puffery is not actionable.
A lie likely to mislead, a consumer acting reasonably, Deception
"material"
, An advertiser's opinion of a product that is considered a Puffery
legitimate expression of biased opinion, exaggeration or
overstatement, expressed in broad, vague language, not
misdescriptions or false representations of specific
characteristics.
Created in 1914 to prevent unfair competition ... and to The Federal Trade Commission (FTC)
monitor and deter false, fraudulent, misleading, or
deceptive advertising.
The FTC (1983) uses a 3-part test to evaluate deceptive 1) There must be a representation, omission, or practice that is likely to mislead the
or untruthful advertising: consumer.
2) The act or practice must be evaluated from the perspective of a reasonable
consumer.
3) The representation, omission, or practice must be material - that is, likely to
affect a consumer's choice or use of a product or service.
Impactful to behaviors, attitudes, and beliefs. Material
Ex: Brand X claims it does ____ --> I might go buy it
because of that specific reason
What kind of constitutional protection is artistic Highest
expression/speech given?
What kind of constitutional protection is political Highest
expression/speech given?
