ADPR 3100 Evans Test #3 UPDATED ACTUAL QUESTIONS AND CORRECT
ANSWERS
substantiation giving facts to support (statement)
puffery legal embellishment that can't be measured
Deception legally actionable, lie that's misleading, material
, Material impactful to behaviors, attitudes, and beliefs
Federal Trade Commission (FTC) Prevent unfair competition and monitor and to deter false, fraudulent, misleading,
or deceptive advertising
Becomes aware of deceptive advertising by a range of sources or consumers
FTC steps of evaluating advertising 1) there must be a representation, omission, or practice that is likely to mislead the
consumer
2) The act or practice must be evaluated from the perspective of a reasonable
consumer.
3) The representation, omission, or practice must be material - that is, likely to
affect a consumer's choice or use of a product or service.
FTC Powers consent decree, cease and desist order, running corrective advertising
consent order a document that does not admit to deception, yet acknowledge that the
advertiser will stop running the sanctioned ad
cease and desist order $10,00 a day fine if they do not sign the decree
running corrective advertisements don't to counteract the effect of previous deceptive advertising
highest protected speech Artistic Expression
Political speech
medium protected speech Commercial speech
Corporate speech
limited/no protection speech slander/hate speech
Advertising Self-Regulatory Council (ASRC) An organization founded by the Council of Better Business Bureaus and various
advertising industry groups to promote high standards of truth, accuracy, morality,
and social responsibility in national advertising.
National Advertising Division (NAD) main group that receives, evaluates, and acts on complaints from the public, from
agencies and other business concerns, and from internal staff members
CARU child-directed advertising complaints or issues
National Advertising Review Board (NARB) 70-person panel of professionals made up of 40 advertiser reps, 20 agency reps,
and 10 publics reps. They evaluate advertiser appeals the NAD or CARU cannot
resolve
native advertising paid ads that are so cohesive with the page content, assimilated into the design,
and consistent with the platform behavior that the viewer simply feels that they
belong
ANSWERS
substantiation giving facts to support (statement)
puffery legal embellishment that can't be measured
Deception legally actionable, lie that's misleading, material
, Material impactful to behaviors, attitudes, and beliefs
Federal Trade Commission (FTC) Prevent unfair competition and monitor and to deter false, fraudulent, misleading,
or deceptive advertising
Becomes aware of deceptive advertising by a range of sources or consumers
FTC steps of evaluating advertising 1) there must be a representation, omission, or practice that is likely to mislead the
consumer
2) The act or practice must be evaluated from the perspective of a reasonable
consumer.
3) The representation, omission, or practice must be material - that is, likely to
affect a consumer's choice or use of a product or service.
FTC Powers consent decree, cease and desist order, running corrective advertising
consent order a document that does not admit to deception, yet acknowledge that the
advertiser will stop running the sanctioned ad
cease and desist order $10,00 a day fine if they do not sign the decree
running corrective advertisements don't to counteract the effect of previous deceptive advertising
highest protected speech Artistic Expression
Political speech
medium protected speech Commercial speech
Corporate speech
limited/no protection speech slander/hate speech
Advertising Self-Regulatory Council (ASRC) An organization founded by the Council of Better Business Bureaus and various
advertising industry groups to promote high standards of truth, accuracy, morality,
and social responsibility in national advertising.
National Advertising Division (NAD) main group that receives, evaluates, and acts on complaints from the public, from
agencies and other business concerns, and from internal staff members
CARU child-directed advertising complaints or issues
National Advertising Review Board (NARB) 70-person panel of professionals made up of 40 advertiser reps, 20 agency reps,
and 10 publics reps. They evaluate advertiser appeals the NAD or CARU cannot
resolve
native advertising paid ads that are so cohesive with the page content, assimilated into the design,
and consistent with the platform behavior that the viewer simply feels that they
belong
