ADPR 3100 Evans test 1 UPDATED ACTUAL QUESTIONS AND CORRECT ANSWERS
Four broad periods premarketing era, mass consumption era, research era, interactive era
Pre marketing era "media"=clay tablets, town criers, tavern signs-- best way to reach consumers
Mass Communication Era 1700s-1900s mass newspapers, radio, large audiences
, Research Era 1920's used different techniques to reach and motivate mass audiences. more
personalized
Interactive era reaching passive consumers through one way communications-- i.e. games
relating to product
behavioral research market research that attempts to determine the underlying nature of purchase
behavior
siquis handwritten posters in 16th and 17th century england-- forerunners of modern
advertising
penny press forerunner of the mass newspaper in the U.S. first appeared in 1830s
mass production a manufacturing technique using specialization and interchangeable parts to
achieve production efficiencies
American Association of Advertising Agencies (AAAA) The national organization of advertising agencies
(4As)
Pure Food and Drug Act Passed in 1906. Was one of the earliest attempts by the fed gov to protect
consumers (emphasized honesty about what was in product)
Federal Trade Commission (FTC) The agency of the federal government empowered to prevent unfair competition
and prevent fraudulent misleading or deceptive ads in interstate commerce
Council of Better Business Bureaus National organization that coordinates a number of local and national initiatives to
protect consumers
Printers Ink Model Statute The act directed at fraudulent advertising, prepared and sponsored by "Printers
Ink" which was pioneer advertising magazine
Audit Bureau of Circulations (ABC) Organization sponsored by publishers agencies and advertisers for securing
accurate circulation statements
War Advertising Council Founded in 1942 to promote WW2 mobilization later evolved into Advertising
Council
Advertising Council Nonprofit network of agencies, media, and advertisers dedicated to promoting
social programs through advertising
audience fragmentation the segmenting of mass media audiences into smaller groups because of diversity
of media outlets
Four broad periods premarketing era, mass consumption era, research era, interactive era
Pre marketing era "media"=clay tablets, town criers, tavern signs-- best way to reach consumers
Mass Communication Era 1700s-1900s mass newspapers, radio, large audiences
, Research Era 1920's used different techniques to reach and motivate mass audiences. more
personalized
Interactive era reaching passive consumers through one way communications-- i.e. games
relating to product
behavioral research market research that attempts to determine the underlying nature of purchase
behavior
siquis handwritten posters in 16th and 17th century england-- forerunners of modern
advertising
penny press forerunner of the mass newspaper in the U.S. first appeared in 1830s
mass production a manufacturing technique using specialization and interchangeable parts to
achieve production efficiencies
American Association of Advertising Agencies (AAAA) The national organization of advertising agencies
(4As)
Pure Food and Drug Act Passed in 1906. Was one of the earliest attempts by the fed gov to protect
consumers (emphasized honesty about what was in product)
Federal Trade Commission (FTC) The agency of the federal government empowered to prevent unfair competition
and prevent fraudulent misleading or deceptive ads in interstate commerce
Council of Better Business Bureaus National organization that coordinates a number of local and national initiatives to
protect consumers
Printers Ink Model Statute The act directed at fraudulent advertising, prepared and sponsored by "Printers
Ink" which was pioneer advertising magazine
Audit Bureau of Circulations (ABC) Organization sponsored by publishers agencies and advertisers for securing
accurate circulation statements
War Advertising Council Founded in 1942 to promote WW2 mobilization later evolved into Advertising
Council
Advertising Council Nonprofit network of agencies, media, and advertisers dedicated to promoting
social programs through advertising
audience fragmentation the segmenting of mass media audiences into smaller groups because of diversity
of media outlets
