BU 460 Electronic Commerce - Exam 1 | Questions and Answers with Complete Solution | New 2026/27 Update | Ashworth College

BU 460 Electronic Commerce - Exam 1 | Questions and Answers with
Complete Solution | New 2026/27 Update | Ashworth College

Electronic Commerce – Exam 1

Question 1 points

Which element of the business model refers to the presence of substitute products in the market?

Question options:


Market opportunity


Competitive advantage


Value proposition


Competitive environment

Question 2 points

E-commerce is available just about everywhere and any time. This is known as Question options:

information density. richness.


ubiquity.


reach.

Question 3 points

Which of the following refers to the complexity and content of a message?

Question options:


Interactivity


Richness


Reach

Information density

, Question 4 points

The best definition of transaction cost is the Question options:


cost of finding suitable products in the market. expense of changing


national or regional prices.


cost of participating in a market.


cost merchants pay to bring their goods to market.

Question 5 points

The world's online population was estimated to be around _______ in 2020.

Question options:


40 billion


4 billion


400 billion


400 million

Question 6 points

A _______ is a set of planned activities designed to result in a profit in a marketplace.

Question options: value


proposition business


plan


business model


revenue model

Question 7 points

In general, the key to becoming a successful content provider is to Question options: