COMM 160: Persuasion
According to Gass & Seiter, persuasion is best thought of as:
a. a science
b. an art
c. a science and an art
d. none of the above - ANS-a science and an art
Per our class discussions, which of the following is true of persuasion today?
a. It's more prevalent
b. It's more subtle and sophisticated
c. it happens faster
d. All of the above are correct - ANS-d. all of the above are correct
In persuasion, the third person effect highlights which of the following:
a. the innate individual desire to be perceived in high regard
b. Individual tend to think they are immune to persuasive messages while others are not
c. individuals tend not to disagree if they believe that because of third party interests, it
is futile to do so.
d. Individuals tend to think that the media is all powerful. - ANS-b. Individuals tend to
think they are immune to persuasive messages while others are not
Which of the following types of viral persuasion we discussed in class?
a. word of mouth
b. crowdfunding
c. Sponsored content
d. Gamification
e. all of the above are types of viral persuasion - ANS-a. word of mouth
Per class discussion, our implicit associations affect our choices, both consciously and
subconsciously.
true
false - ANS-False
attitudes involve..
a. evaluations
b. predispositions
c. objects
d. all of the above are accurate
According to Gass & Seiter, persuasion is best thought of as:
a. a science
b. an art
c. a science and an art
d. none of the above - ANS-a science and an art
Per our class discussions, which of the following is true of persuasion today?
a. It's more prevalent
b. It's more subtle and sophisticated
c. it happens faster
d. All of the above are correct - ANS-d. all of the above are correct
In persuasion, the third person effect highlights which of the following:
a. the innate individual desire to be perceived in high regard
b. Individual tend to think they are immune to persuasive messages while others are not
c. individuals tend not to disagree if they believe that because of third party interests, it
is futile to do so.
d. Individuals tend to think that the media is all powerful. - ANS-b. Individuals tend to
think they are immune to persuasive messages while others are not
Which of the following types of viral persuasion we discussed in class?
a. word of mouth
b. crowdfunding
c. Sponsored content
d. Gamification
e. all of the above are types of viral persuasion - ANS-a. word of mouth
Per class discussion, our implicit associations affect our choices, both consciously and
subconsciously.
true
false - ANS-False
attitudes involve..
a. evaluations
b. predispositions
c. objects
d. all of the above are accurate
