WGU D662 OA ACTUAL EXAM COMPLETE 70
2026 SOLVED QUESTIONS ANSWERS GRADED
A PLUS HEALTH SYSTEMS MANAGEMENT
HANDBOOK
◉ Divides the business into small, tightly knit strategic business
units (SBUs), which focus on specific elements of the organizational
process.
Answer: Modular structure
◉ The process or activities by which a company adds value to a
product, including production, marketing, and the provision of after-
sales service.
Answer: Value chain
◉ A profit center that focuses on product offering and market
segment.
Answer: Strategic business units (SBUs)
◉ Company assets, attributes, or abilities that are difficult to
duplicate or exceed and provide a superior or favorable long-term
position over competitors.
Answer: Sustainable competitive advantage
,◉ Customer loyalty, location, distribution and information systems
(Getting products at a cheap price and selling them at a reasonable
price), unique merchandise, vendor relations, customer service, and
multiple source advantage (being widely recognized by your
strengths).
Answer: Factors that can help a business develop a sustainable
competitive advantage
◉ The use of data in an enterprise to facilitate decision-making.
Answer: Business intelligence (BI)
◉ Large, complex data sets that require non-traditional data
processing software to predict trends and forecasts.
Answer: Big data analytics
◉ A written code of ethics and standards. Ethics training to
executives, managers, and employees. Availability of advice on
ethical situations (advice lines or ethics offices). A system for
confidential reporting..
Answer: Four elements that make up ethical behavior within an
organization
◉ The careful coordination of all promotional activities—media
advertising, sales promotion, personal selling, and public relations,
,as well as direct marketing, packaging, and other forms of
promotion—to produce a consistent, unified message that is
customer focused.
Answer: Integrated marketing communications (IMC)
◉ Identifying consumer needs and then producing the goods or
services that will satisfy those needs while making a profit for the
organization.
Answer: Marketing concept
◉ Advertising, sales promotion, and publicity, or creating new sales
channels or new products.
Answer: Promotional techniques
◉ The combination of advertising, personal selling, sales promotion,
and public relations used to promote a product.
Answer: Promotional mix
◉ The model assumes consumers are passive and marketers are
active during most of the buying process..
Answer: The main limitation of the AIDA model
, ◉ The AIDA model assumes that the customer experience ends at
the purchase while the six-step process considers the after-purchase
relationship with the customer..
Answer: What is the main difference between the AIDA model of the
buyer's journey and the six steps model of the buying process?
◉ Focuses on short-term, often single, transactions..
Answer: Transactional selling
◉ Focused on long-term relationship building to keep customers
satisfied and consequently convince them to return and make
multiple purchases..
Answer: Relationship selling
◉ Using social styles to customize a sales approach to the specific
customer.
Answer: Adaptive selling
◉ A model that categorizes people according to personality traits
and how they interact with others.
Answer: Social style matrix
◉ Focus on "how,"include facts, do not challenge their facts,
demonstrate results, mention guarantees and warranties, give them
2026 SOLVED QUESTIONS ANSWERS GRADED
A PLUS HEALTH SYSTEMS MANAGEMENT
HANDBOOK
◉ Divides the business into small, tightly knit strategic business
units (SBUs), which focus on specific elements of the organizational
process.
Answer: Modular structure
◉ The process or activities by which a company adds value to a
product, including production, marketing, and the provision of after-
sales service.
Answer: Value chain
◉ A profit center that focuses on product offering and market
segment.
Answer: Strategic business units (SBUs)
◉ Company assets, attributes, or abilities that are difficult to
duplicate or exceed and provide a superior or favorable long-term
position over competitors.
Answer: Sustainable competitive advantage
,◉ Customer loyalty, location, distribution and information systems
(Getting products at a cheap price and selling them at a reasonable
price), unique merchandise, vendor relations, customer service, and
multiple source advantage (being widely recognized by your
strengths).
Answer: Factors that can help a business develop a sustainable
competitive advantage
◉ The use of data in an enterprise to facilitate decision-making.
Answer: Business intelligence (BI)
◉ Large, complex data sets that require non-traditional data
processing software to predict trends and forecasts.
Answer: Big data analytics
◉ A written code of ethics and standards. Ethics training to
executives, managers, and employees. Availability of advice on
ethical situations (advice lines or ethics offices). A system for
confidential reporting..
Answer: Four elements that make up ethical behavior within an
organization
◉ The careful coordination of all promotional activities—media
advertising, sales promotion, personal selling, and public relations,
,as well as direct marketing, packaging, and other forms of
promotion—to produce a consistent, unified message that is
customer focused.
Answer: Integrated marketing communications (IMC)
◉ Identifying consumer needs and then producing the goods or
services that will satisfy those needs while making a profit for the
organization.
Answer: Marketing concept
◉ Advertising, sales promotion, and publicity, or creating new sales
channels or new products.
Answer: Promotional techniques
◉ The combination of advertising, personal selling, sales promotion,
and public relations used to promote a product.
Answer: Promotional mix
◉ The model assumes consumers are passive and marketers are
active during most of the buying process..
Answer: The main limitation of the AIDA model
, ◉ The AIDA model assumes that the customer experience ends at
the purchase while the six-step process considers the after-purchase
relationship with the customer..
Answer: What is the main difference between the AIDA model of the
buyer's journey and the six steps model of the buying process?
◉ Focuses on short-term, often single, transactions..
Answer: Transactional selling
◉ Focused on long-term relationship building to keep customers
satisfied and consequently convince them to return and make
multiple purchases..
Answer: Relationship selling
◉ Using social styles to customize a sales approach to the specific
customer.
Answer: Adaptive selling
◉ A model that categorizes people according to personality traits
and how they interact with others.
Answer: Social style matrix
◉ Focus on "how,"include facts, do not challenge their facts,
demonstrate results, mention guarantees and warranties, give them
