Organisation and Change summary

Contents
STRATEGY..................................................................................................................................................... 1
STRUCTURE................................................................................................................................................... 5
CULTURE....................................................................................................................................................... 8
SYSTEM....................................................................................................................................................... 11
MANAGING CHANGE................................................................................................................................... 13




STRATEGY

STRATEGIC CHOICES

, GENERIC COMPETITIVE STRATEGIES
Michael Porter introduced the term ‘generic strategy’ to mean basic types of competitive
strategy that hold across many kinds of business situations.

 Competitive strategy is concerned with how a company, business unit or
organisation achieves competitive advantage in its domain of activity.
 Competitive advantage is about how a company, business unit or organisation
creates value for its users, both greater than the costs of supplying them and
superior to that of rivals.




THREE/FOUR GENERIC STRATEGIES
Source: Adapted with the permission of The Free Press, a Division of Simon & Schuster, Inc., from Competitive Advantage: Creating and Sustaining Superior Performance by Michael E. Porter. Copyright © 1985, 1998 by
Michael E. Porter. All rights reserved.




COOPERATIVE STRATEGY
 Sometimes too much competition can be damaging and it is in the interests of
competitors to restrain competition.