EDEXCEL A LEVEL BUSINESS PAPER 1
COMPLETE STUDY GUIDE PRACTICE
QUESTIONS AND ANSWERS
| GRADED A+ | GUARANTEED SUCCESS
Updated 2026 Questions and Answers
100% Verified Exam Prep and Comprehensive
Rationales Included
, market share the total sales a business has in a particular market that involves one and more
other businesses
primary/field research data collected first-hand for a specific purpose (involves questionnaires)
secondary/desk research data that already exists for a different purpose (can be internal - stock
movements/sales figures and external - international publications/rival websites)
quantitative research data can be measured (financial element to it)
qualitative research research based on opinions, beliefs and intentions.
consumer panel group of consumers are asked for feedback of a product after a period of time
database a system that stores data electronically - has features such as find and sorting.
focus groups consumers are invited for a discussion about a product that is going to be
launched in the market
market orientation a business that places the needs of the customers at the centre of decision
making
product orientation a business that puts emphasis on the product itself - meaning contact with
customer comes last
market research collection, presentation and analysis of data relating to the marketing and
consumption of goods and services
market segmentation a group that has similar characteristics in a whole market (behavioural,
psychographic, demographic and geographic)
added value the extra features that may be offered when selling a product which helps to
exceed customer satisfaction
competitive advantage an advantage that helps a business to perform better than its rivals
COMPLETE STUDY GUIDE PRACTICE
QUESTIONS AND ANSWERS
| GRADED A+ | GUARANTEED SUCCESS
Updated 2026 Questions and Answers
100% Verified Exam Prep and Comprehensive
Rationales Included
, market share the total sales a business has in a particular market that involves one and more
other businesses
primary/field research data collected first-hand for a specific purpose (involves questionnaires)
secondary/desk research data that already exists for a different purpose (can be internal - stock
movements/sales figures and external - international publications/rival websites)
quantitative research data can be measured (financial element to it)
qualitative research research based on opinions, beliefs and intentions.
consumer panel group of consumers are asked for feedback of a product after a period of time
database a system that stores data electronically - has features such as find and sorting.
focus groups consumers are invited for a discussion about a product that is going to be
launched in the market
market orientation a business that places the needs of the customers at the centre of decision
making
product orientation a business that puts emphasis on the product itself - meaning contact with
customer comes last
market research collection, presentation and analysis of data relating to the marketing and
consumption of goods and services
market segmentation a group that has similar characteristics in a whole market (behavioural,
psychographic, demographic and geographic)
added value the extra features that may be offered when selling a product which helps to
exceed customer satisfaction
competitive advantage an advantage that helps a business to perform better than its rivals
