REVENUE MANAGEMENT FINAL
EXAM QUESTIONS WITH
DETAILED VERIFIED ANSWERS
Alice's restaurant is located in a shopping mall. Her store
occupies 950 square feet. Last month Alice's revenues
were $28,500. What was the revenue per square foot
achieved by Alice's restaurant last month? - correct
answer- $30
Arthur's restaurant is extremely busy on Friday and
Saturday. The manager of the operation offers reduced
prices on quick-to-prepare and quick-to-serve menu items
on those two nights. What revenue related factor is this
restaurant manager seeking to positively influence? -
correct answer- capacity
Assume a food and beverage operator offers guests a 20-
year old Scotch at a price five times the amount charged
for one-year old Scotch. Assume also that the operator's
customers very rarely purchase the more expensive
Scotch. Which statement would explain why the 20 year
,old Scotch does not sell well? - correct answer-
Customers do not accept this seller's price-value
proposition.
At Lauren's restaurant the check average is always higher
on Saturday night than on any other night. What is the
most likely cause of the check average variance she
experiences? - correct answer- the sales mix
At Rachel's hotel the CPOR is $40.00. Her Net ADR Yield
averages 85% and her franchise fees average 5%. What is
Rachel's average minimum ADR sales point? - correct
answer- 50.00
For analysis purposes Jay considers his restaurant to have
three revenue centers. These are the dining room, the bar
and off-site catering. Last month Jay's total revenue was
$50,000. Off site catering revenue was $20,000. What
percent of Jay's total revenue was contributed by off site
catering? - correct answer- 40%
, For analysis purposes Jenny considers her restaurant to
have three day parts. These three breakfast, lunch, and
dinner. Last month Jenny's breakfast sales were $20,000.
Lunch sales were 40% of total sales. Total sales were
$200,000. What was the amount of sales contributed by
the dinner day part? - correct answer-
$100,000
For analysis purposes Jenny considers her restaurant to
have three day parts. These three breakfast, lunch, and
dinner. Last month Jenny's breakfast sales were $44,000.
Total sales were $176,000. What percent of sales were
contributed by breakfast? - correct answer-
25%
For analysis purposes, Jay considers his restaurant to have
three revenue centers. These are the dining room, the bar
and off-sire catering. Last month Jay's bar revenue was
15% of total revenue and off site catering revenue was
$20,000. Total revenue was $50,000. What was the
amount of revenue generated in Jay's dining room last
month? - correct answer- $22,500
EXAM QUESTIONS WITH
DETAILED VERIFIED ANSWERS
Alice's restaurant is located in a shopping mall. Her store
occupies 950 square feet. Last month Alice's revenues
were $28,500. What was the revenue per square foot
achieved by Alice's restaurant last month? - correct
answer- $30
Arthur's restaurant is extremely busy on Friday and
Saturday. The manager of the operation offers reduced
prices on quick-to-prepare and quick-to-serve menu items
on those two nights. What revenue related factor is this
restaurant manager seeking to positively influence? -
correct answer- capacity
Assume a food and beverage operator offers guests a 20-
year old Scotch at a price five times the amount charged
for one-year old Scotch. Assume also that the operator's
customers very rarely purchase the more expensive
Scotch. Which statement would explain why the 20 year
,old Scotch does not sell well? - correct answer-
Customers do not accept this seller's price-value
proposition.
At Lauren's restaurant the check average is always higher
on Saturday night than on any other night. What is the
most likely cause of the check average variance she
experiences? - correct answer- the sales mix
At Rachel's hotel the CPOR is $40.00. Her Net ADR Yield
averages 85% and her franchise fees average 5%. What is
Rachel's average minimum ADR sales point? - correct
answer- 50.00
For analysis purposes Jay considers his restaurant to have
three revenue centers. These are the dining room, the bar
and off-site catering. Last month Jay's total revenue was
$50,000. Off site catering revenue was $20,000. What
percent of Jay's total revenue was contributed by off site
catering? - correct answer- 40%
, For analysis purposes Jenny considers her restaurant to
have three day parts. These three breakfast, lunch, and
dinner. Last month Jenny's breakfast sales were $20,000.
Lunch sales were 40% of total sales. Total sales were
$200,000. What was the amount of sales contributed by
the dinner day part? - correct answer-
$100,000
For analysis purposes Jenny considers her restaurant to
have three day parts. These three breakfast, lunch, and
dinner. Last month Jenny's breakfast sales were $44,000.
Total sales were $176,000. What percent of sales were
contributed by breakfast? - correct answer-
25%
For analysis purposes, Jay considers his restaurant to have
three revenue centers. These are the dining room, the bar
and off-sire catering. Last month Jay's bar revenue was
15% of total revenue and off site catering revenue was
$20,000. Total revenue was $50,000. What was the
amount of revenue generated in Jay's dining room last
month? - correct answer- $22,500
