BUSI 3250 UPDATED RECENT ACTUAL QUESTIONS
AND ANSWERS SURE A+
✔✔Physical forces such as climate and terrain often require - ✔✔adjustment in product
and production (heat, humidity, high altitudes require modifications)
✔✔Economic forces affect pricing, packaging, production - ✔✔true
✔✔Six common strategies: (name four) - ✔✔Straight extensions (same product, same
message)
Promotion adaptation (same product, different message)
Product adaptation (same message, different product)
Dual adaptation (Product adaptation, message adaptation)
✔✔The global cinema advertising market is forecast to be worth _______ in 2019. -
✔✔US$4.6 billion
✔✔China is the world's largest cinema ad market, with ___________ expected to be
spent this year, equal to a 47.3% share of global cinema adspend. - ✔✔RMB11.9 billion
($1.67 billion)
, ✔✔Advantages of Internet Advertising - ✔✔can reach an affluent, accessible audience;
can be inexpensive; less heavily regulated; more engaging for customer since ads are
interactive
✔✔Industrial and luxury products lend themselves to ________________ approach -
✔✔standardized (marketing approach; certain consumer goods can also be
standardized -- gas, soda)
✔✔Global Advertising is moving toward - ✔✔middle of standardized-localized spectrum
on advertising
✔✔What is widely used in industrial sales? - ✔✔personal selling
✔✔Used in consumer sales in developing countries - ✔✔personal selling
✔✔t/f: Recruiting sales staff in foreign countries can create challenges. Hire someone
that is culturally acceptable. - ✔✔true
✔✔•Many businesses that use personal selling follow the - ✔✔home market model
✔✔sets local pricing based on market forces in another country - ✔✔foreign national
pricing
✔✔sets prices of goods produced in one country and sold in another - ✔✔international
pricing
✔✔Main reasons companies do not export - ✔✔-Preoccupation with home market (want
to maintain stability in home market)
-Reluctance to embark on a new & unknown operation
-Lack knowledge on identifying foreign markets, payment & financing procedures, and
export procedures
✔✔Small and medium size enterprises (SMEs) account for about ____ percent of the
companies that directly export goods, but they account for only about _____ percent of
the known value of goods exports(2020 - ✔✔97%; 33%
✔✔Mistakes Made by New Exporters - ✔✔1.Failure to get qualified counseling and
develop export strategy
2.Insufficient commitment by top management to overcome initial difficulties (If it's "too
hard"/takes too much effort/time....commitment wanes quickly)
3.Poor choice of overseas sales representatives
4. Chasing orders rather than establishing basis for profitable and orderly growth
(Fulfilling orders instead of pausing and looking at opportunities for strategic growth)
5.Neglecting exports when home market booms.
AND ANSWERS SURE A+
✔✔Physical forces such as climate and terrain often require - ✔✔adjustment in product
and production (heat, humidity, high altitudes require modifications)
✔✔Economic forces affect pricing, packaging, production - ✔✔true
✔✔Six common strategies: (name four) - ✔✔Straight extensions (same product, same
message)
Promotion adaptation (same product, different message)
Product adaptation (same message, different product)
Dual adaptation (Product adaptation, message adaptation)
✔✔The global cinema advertising market is forecast to be worth _______ in 2019. -
✔✔US$4.6 billion
✔✔China is the world's largest cinema ad market, with ___________ expected to be
spent this year, equal to a 47.3% share of global cinema adspend. - ✔✔RMB11.9 billion
($1.67 billion)
, ✔✔Advantages of Internet Advertising - ✔✔can reach an affluent, accessible audience;
can be inexpensive; less heavily regulated; more engaging for customer since ads are
interactive
✔✔Industrial and luxury products lend themselves to ________________ approach -
✔✔standardized (marketing approach; certain consumer goods can also be
standardized -- gas, soda)
✔✔Global Advertising is moving toward - ✔✔middle of standardized-localized spectrum
on advertising
✔✔What is widely used in industrial sales? - ✔✔personal selling
✔✔Used in consumer sales in developing countries - ✔✔personal selling
✔✔t/f: Recruiting sales staff in foreign countries can create challenges. Hire someone
that is culturally acceptable. - ✔✔true
✔✔•Many businesses that use personal selling follow the - ✔✔home market model
✔✔sets local pricing based on market forces in another country - ✔✔foreign national
pricing
✔✔sets prices of goods produced in one country and sold in another - ✔✔international
pricing
✔✔Main reasons companies do not export - ✔✔-Preoccupation with home market (want
to maintain stability in home market)
-Reluctance to embark on a new & unknown operation
-Lack knowledge on identifying foreign markets, payment & financing procedures, and
export procedures
✔✔Small and medium size enterprises (SMEs) account for about ____ percent of the
companies that directly export goods, but they account for only about _____ percent of
the known value of goods exports(2020 - ✔✔97%; 33%
✔✔Mistakes Made by New Exporters - ✔✔1.Failure to get qualified counseling and
develop export strategy
2.Insufficient commitment by top management to overcome initial difficulties (If it's "too
hard"/takes too much effort/time....commitment wanes quickly)
3.Poor choice of overseas sales representatives
4. Chasing orders rather than establishing basis for profitable and orderly growth
(Fulfilling orders instead of pausing and looking at opportunities for strategic growth)
5.Neglecting exports when home market booms.
