Public Relations Society of
America Accredited in Public
Relations: History & Current
Issues (PRSA APR) Exam
Questions and Answers
Public Relations - ANSWER>>The management function that establishes and
maintains mutually beneficial relationships between an organization and the
publics on whom its success or failure depends.
Public Relations: 12 Functions - ANSWER>>1. Trusted Counsel
2. Internal Communication
3. Strategic Planning
4. External Communication
5. Publicity
6. Implement Plans
7. Community Relations
8. Crisis Communication
9. Research
10. Issues Management
11. Media Relations
12. Evaluation
(TIS EPIC CRIME)
Advertising - ANSWER>>Information placed in the media by an identified sponsor
that pays for the time and space
, Marketing - ANSWER>>Management function that identifies human needs and
wants, and offers products and services to satisfy those demands by targeting
customers.
Press Agentry - ANSWER>>Creating newsworthy stories and events to attract
media attention and gain public notice
Publicity - ANSWER>>Information from outside source used by the media because
it has news value
Propaganda - ANSWER>>Persuasion based on appeals rather than on the merits
of the case.
Public Affairs - ANSWER>>Specialized area of public relations that builds and
maintains mutually beneficial governmental and community relations
Government Relations - ANSWER>>Involves flow of information to and from
legislative bodies
Lobbying - ANSWER>>Primary purpose is to influence legislation and regulation
Issues Management - ANSWER>>Anticipates, identifies, evaluates and responds
to public policy issues
Crisis Communications - ANSWER>>Protects and defends and individual, company
or organization facing a public challenge and its reputation
Financial Relations - ANSWER>>Aspect of public relations responsible for building
relationships with investor publics and the Securities and Exchange Commission
Ivy Ledbetter Lee, Jr. - ANSWER>>Father of PR. Believed in full disclosure and
truthful, accurate reporting. Champion of ethics. Created a "Declaration of
Principles."
America Accredited in Public
Relations: History & Current
Issues (PRSA APR) Exam
Questions and Answers
Public Relations - ANSWER>>The management function that establishes and
maintains mutually beneficial relationships between an organization and the
publics on whom its success or failure depends.
Public Relations: 12 Functions - ANSWER>>1. Trusted Counsel
2. Internal Communication
3. Strategic Planning
4. External Communication
5. Publicity
6. Implement Plans
7. Community Relations
8. Crisis Communication
9. Research
10. Issues Management
11. Media Relations
12. Evaluation
(TIS EPIC CRIME)
Advertising - ANSWER>>Information placed in the media by an identified sponsor
that pays for the time and space
, Marketing - ANSWER>>Management function that identifies human needs and
wants, and offers products and services to satisfy those demands by targeting
customers.
Press Agentry - ANSWER>>Creating newsworthy stories and events to attract
media attention and gain public notice
Publicity - ANSWER>>Information from outside source used by the media because
it has news value
Propaganda - ANSWER>>Persuasion based on appeals rather than on the merits
of the case.
Public Affairs - ANSWER>>Specialized area of public relations that builds and
maintains mutually beneficial governmental and community relations
Government Relations - ANSWER>>Involves flow of information to and from
legislative bodies
Lobbying - ANSWER>>Primary purpose is to influence legislation and regulation
Issues Management - ANSWER>>Anticipates, identifies, evaluates and responds
to public policy issues
Crisis Communications - ANSWER>>Protects and defends and individual, company
or organization facing a public challenge and its reputation
Financial Relations - ANSWER>>Aspect of public relations responsible for building
relationships with investor publics and the Securities and Exchange Commission
Ivy Ledbetter Lee, Jr. - ANSWER>>Father of PR. Believed in full disclosure and
truthful, accurate reporting. Champion of ethics. Created a "Declaration of
Principles."
