Public Relations Society of
America Accredited in Public
Relations (PRSA APR) Exam
Questions and Answers
Universe - ANSWER>>The number of possible respondents available to draw
survey sample from
Representative sample - ANSWER>>Number needed to be representative of the
universe. Any universe that is 100,000 or more requires a sample of 384
10-K - ANSWER>>Annual Report must file 60 days after close of companies fiscal
year
10-Q - ANSWER>>Quarterly financial Report containing unaudited data-filed 35
days after close of first three fiscal quarters
95% Confidence level - ANSWER>>If the same survey were given repeatedly 95%
of the time the results would be the same, falling within the same margin of error
8-K - ANSWER>>information that needs to be public documented through the
SEC-a news release can be qualified. Can triggered by a reporter questions for
information that has not been issued publicly. Publically traded organization
and/or regulated. Mnemonic: "kant" wait-information
Margin of error - ANSWER>>The range, plus or minus, within which results can
vary (the larger the sample the lower the margin of error)
, Proxy Statement (Form Def 14A) - ANSWER>>invitation or agenda at for
shareholders to advertise the annual meeting. Can cover-proposals for new board
members, directors or executives' salaries, bonus and option plans for directors,
and declarations by company management.
Benchmark Survey - ANSWER>>Survey that is taken of a large target audience
prior to a campaign. Research after campaign can be measured against this
Cluster Sample - ANSWER>>People who are grouped or clustered by something
they have in common
Content analysis - ANSWER>>Study of publications, print and electronic media
reports to measure and evaluate news coverage of an organization, its people or
activities. Attempt to objectively code and describe the content of
communication.
Depth interviews - ANSWER>>One-on-one interviews with key respondents
Focus group - ANSWER>>Informal give-and-take sessions in a controlled
environment with a small group of people.(Qualitative)
Formal methods - ANSWER>>Research that includes the systematic gathering of
scientifically measurable data from representative. samples. Mail survey,
telephone survey (Quantitative)
Informal methods - ANSWER>>Exploratory research that is not gathered from
scientifically represented samples (focus groups, key influencers,
letters/complaints received
Regulation Fair Disclosure (2000) - ANSWER>>all publicly traded companies
disclose material information to all investors at the same time (at all levels)
America Accredited in Public
Relations (PRSA APR) Exam
Questions and Answers
Universe - ANSWER>>The number of possible respondents available to draw
survey sample from
Representative sample - ANSWER>>Number needed to be representative of the
universe. Any universe that is 100,000 or more requires a sample of 384
10-K - ANSWER>>Annual Report must file 60 days after close of companies fiscal
year
10-Q - ANSWER>>Quarterly financial Report containing unaudited data-filed 35
days after close of first three fiscal quarters
95% Confidence level - ANSWER>>If the same survey were given repeatedly 95%
of the time the results would be the same, falling within the same margin of error
8-K - ANSWER>>information that needs to be public documented through the
SEC-a news release can be qualified. Can triggered by a reporter questions for
information that has not been issued publicly. Publically traded organization
and/or regulated. Mnemonic: "kant" wait-information
Margin of error - ANSWER>>The range, plus or minus, within which results can
vary (the larger the sample the lower the margin of error)
, Proxy Statement (Form Def 14A) - ANSWER>>invitation or agenda at for
shareholders to advertise the annual meeting. Can cover-proposals for new board
members, directors or executives' salaries, bonus and option plans for directors,
and declarations by company management.
Benchmark Survey - ANSWER>>Survey that is taken of a large target audience
prior to a campaign. Research after campaign can be measured against this
Cluster Sample - ANSWER>>People who are grouped or clustered by something
they have in common
Content analysis - ANSWER>>Study of publications, print and electronic media
reports to measure and evaluate news coverage of an organization, its people or
activities. Attempt to objectively code and describe the content of
communication.
Depth interviews - ANSWER>>One-on-one interviews with key respondents
Focus group - ANSWER>>Informal give-and-take sessions in a controlled
environment with a small group of people.(Qualitative)
Formal methods - ANSWER>>Research that includes the systematic gathering of
scientifically measurable data from representative. samples. Mail survey,
telephone survey (Quantitative)
Informal methods - ANSWER>>Exploratory research that is not gathered from
scientifically represented samples (focus groups, key influencers,
letters/complaints received
Regulation Fair Disclosure (2000) - ANSWER>>all publicly traded companies
disclose material information to all investors at the same time (at all levels)
