Test Bank — Global Marketing, 11th Edition (Green & Keegan, 2025) | All Chapters 1-17 Covered

TEST BANK
Global Marketing
Mark C. Green, Warren J. Keegan

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11th Edition
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GE
EK
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TEST BANK
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, TABLE OF CONTENTS
Test Bank: Global Marketing, 11th Edition

By Mark Green and Warren Keegan

PART 1: INTRODUCTION
CHAPTER 1 Introduction to Global Marketing
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PART 2: THE GLOBAL MARKETING ENVIRONMENT
CHAPTER 2 The Global Economic Environment
CHAPTER 3 The Global Trade Environment
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CHAPTER 4 Social and Cultural Environments
CHAPTER 5 The Political, Legal, and Regulatory Environments
PART 3: APPROACHING GLOBAL MARKETS
CHAPTER 6 Global Information Systems and Market Research
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CHAPTER 7 Segmentation, Targeting, and Positioning
CHAPTER 8 Importing, Exporting, and Sourcing
CHAPTER 9 Global Market-Entry Strategies: Licensing, Investment, and Strategic Alliances
PART 4: THE GLOBAL MARKETING MIX
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CHAPTER 10 Brand and Product Decisions in Global Marketing
CHAPTER 11 Pricing Decisions
CHAPTER 12 Global Marketing Channels and Physical Distribution
CHAPTER 13 Global Marketing Communications Decisions I
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CHAPTER 14 Global Marketing Communications Decisions II
CHAPTER 15 Global Marketing and the Digital Revolution
PART 5: STRATEGY AND LEADERSHIP IN THE TWENTY-FIRST
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CENTURY
CHAPTER 16 Strategic Elements of Competitive Advantage
CHAPTER 17 Leadership, Organization, and Corporate Social Responsibility
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,Global Marketing, 11e (Green/Keegan)
Chapter 1 Introduction to Global Marketing

1) What is the goal of a firm that pursues a global market development strategy?
A) Creating new product offerings in a new country
B) Seeking new customers in a geographical market
C) Creating new niche markets in each country they serve
D) Creating new products for a new country
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Answer: B
Diff: 2
Chapter LO: 1.1: Use the product/market growth matrix to explain the various ways a company
can expand globally.
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AACSB: Application of knowledge

2) In which way does Starbucks exemplify the implementation of growth strategies in its global
markets when the company offers drinks to non-coffee drinkers and introduces new flavors?
A) Market development
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B) Diversification
C) Market penetration
D) Product development
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Answer: D
Diff: 2
Chapter LO: 1.1: Use the product/market growth matrix to explain the various ways a company
can expand globally.
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AACSB: Application of knowledge

3) Why did Starbucks drop the word "coffee" from its logo after acquiring Evolution Fresh and
Teavana Holdings?
A) To indicate standardization
B) To indicate adaptation
C) To indicate diversification
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D) To indicate automation
Answer: C
Diff: 2
Chapter LO: 1.1: Use the product/market growth matrix to explain the various ways a company
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can expand globally.
AACSB: Application of knowledge
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, 4) How could McDonald's use product development to expand into India?
A) Offer meals and drinks in multiple sizes.
B) Offer a loyalty program for frequent diners.
C) Increase the number of outlets.
D) Offer a vegetarian burger.
Answer: D
Diff: 2
Chapter LO: 1.1: Use the product/market growth matrix to explain the various ways a company
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can expand globally.
AACSB: Application of knowledge

5) Which of the following is a fundamental difference between regular marketing and global
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marketing?
A) The lack of marketing mix
B) The scope of activities
C) The lack of strategic planning
D) The focus on resources
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Answer: B
Diff: 2
Chapter LO: 1.1: Use the product/market growth matrix to explain the various ways a company
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can expand globally.
AACSB: Application of knowledge

6) When a company wants to expand into new markets with existing products, which growth
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strategy should they use?
A) Market development
B) Product development
C) Diversification
D) Market penetration
Answer: A
Diff: 2
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Chapter LO: 1.1: Use the product/market growth matrix to explain the various ways a company
can expand globally.
AACSB: Application of knowledge
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7) Companies doing business in global markets must take extra care to protect knockoffs.
Answer: TRUE
Diff: 1
Chapter LO: 1.1: Use the product/market growth matrix to explain the various ways a company
can expand globally.
AACSB: Application of knowledge
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